Hearst Magazines’ in-house international digital advertising and marketing company iCrossing has made an acquisition.It mentioned Monday it had purchased Mediablaze, a London-based digital expertise and content material advertising and marketing company, following a 2016 minority stake funding. More from WWDThe company will be a part of iCrossing’s U.Okay. workplace and the hope is that the newly fashioned partnership will provide shoppers full-service advertising and marketing options in buyer expertise, digital transformation, efficiency media and creative-driven content material advertising and marketing campaigns.“With the digital acceleration manufacturers have seen over the previous yr, there’s a rising demand for full advertising and marketing options that may provide partaking and impactful digital experiences and this funding positions us to ship industry-leading options for our shoppers,” Hearst Magazines president Debi Chirichella mentioned.Paul Button, CEO of Mediablaze, added: “The becoming a member of of our companies will mix Mediablaze’s digital expertise functionality with iCrossing U.Okay.’s highly effective media and buyer insights, making a best-in-class company answer that may assist shoppers remodel and speed up their digital enterprise,” Button mentioned.Hearst acquired iCrossing in 2010 with a view to deliver intensive international digital advertising and marketing capabilities in home, together with paid search, SEO, internet growth, cell and social advertising and marketing and information analytics.Its shoppers embrace Toyota, LG Electronics, Belk, Beam Suntory and DeKuyper.“This is an funding in our group and represents a dedication to develop our group and place us for continued success as our shoppers’ wants proceed to evolve,” mentioned Jamie Clifford, managing director of iCrossing U.Okay. of the brand new acquisition.Hearst’s journal manufacturers embrace Town & Country, Esquire, Cosmopolitan and Harper’s Bazaar.FOR MORE, SEE: Media People: Simone Oliver, Global Editor in Chief, Refinery29Condé Nast Is Paying Some, But Not All of Its Rent BillGraydon Carter’s Air Mail Joins Forces With Kule for Tote CollabSign up for WWD’s Newsletter. For the newest information, comply with us on Twitter, Facebook, and Instagram.
