Ryan Jon is a jack of all trades on the subject of content material. While his day job is internet hosting mornings on KIIS 101.1 Melbourne, he’s additionally a podcast host and producer, digital content material creator, social media marketer, influencer and extra.Joining the Mumbrellacast, Jon speaks about his present gig at KIIS in Melbourne and new brekky host Lauren Phillips, in addition to his time on breakfast radio in Perth and the journey from regional radio to lastly hitting the massive time in a metro market.After all of the build-up, was the job in metro radio all it was cracked up to be? “No approach… however I believe that’s the hazard of constructing up expectations having labored in Mildura, Muswellbrook, Toowoomba,” he says. “The actuality is that when the mic turns on, it’s simply one other microphone.” Jon chats concerning the altering nature of the Perth radio market and SCA eliminating his previous station Hit92.9 to interchange it with Triple M. He additionally dives into the decline of regional radio as a hub for creating expertise, however says that new methods of constructing content material and getting seen means “you don’t have to go to Dubbo for $38,000 a yr first to get into radio and the media.”ADVERTISEMENT
Since departing full-time radio, and earlier than he received his present job, Ryan leaned arduous into content material creation and rising his sizable social following, and he chats about the advantages and burdens of forsaking a full-time wage to grow to be a freelancer. Jon has beforehand been an outspoken critic of the Australian Podcast Ranker for being restricted in scope and having a system that favours radio catch-up podcasts. “We’ve by no means had somebody strategy us and say ‘we’ve seen you on the ranker’,” he says, questioning the worth of the ranker for podcasters and advertisers.Finally, he chats about his time spent in content material marketing. On being a model ambassador and influencer, and being concerned in content material creation he says “don’t wait for somebody to present you permission to begin doing it.”Join explains what brands do fallacious when on the lookout for an influencer to work with, and on the opposite aspect, why influencers shouldn’t say ‘sure’ to each model who will get involved.“Influencers have to take on brands that they’ll really join with. My private model isn’t being a ‘beard man’, however beard oil brands come to me about being a ‘beardfluencer’ and I’ve turned them away, my viewers is 80% ladies. It doesn’t make sense.“On the model aspect, brands want to pay attention to what they need to obtain with an influencer. Look past ROI and don’t simply go ‘okay what is going to this equate to in gross sales’. You should be sincere with your self and work out is that this a model consciousness marketing campaign? Is this one thing else? “Stop anticipating extra about of it than is feasible. Have a five-minute dialog with the influencer to see if they’ll really ship what you need out of it.”Subscribe by your favorite podcasting app right here.Music credit score: RetroFuture Clean Kevin MacLeod (incompetech.com)Backbay Lounge Kevin MacLeod (incompetech.com)Licensed underneath Creative Commons: By Attribution 3.0 License
