Amazon employed promoting artistic veteran Remy Merriex, most not too long ago at Facebook, as the most recent member of the Prime Video advertising and marketing workforce.
Ukonwa Ojo, chief advertising and marketing officer of Prime Video and Amazon Studios, introduced that Merriex will be a part of Prime Video’s advertising and marketing workforce as international government artistic director. In the brand new position, he’ll oversee improvement of world artistic campaigns throughout the Prime Video model, content material and originals advertising and marketing. Merriex will start at Amazon on Aug. 9, reporting to Ojo, who was previously CMO of MAC Cosmetics earlier than she joined Amazon final 12 months.
Merriex most not too long ago served as international head of artistic for Facebook’s Messenger group. Prior to that, he led artistic on leisure and model advertising and marketing for Facebook Watch, Gaming, Live and Lasso (its now-defunct short-form video app).
“I imagine deeply that essentially the most highly effective types of media will quickly be launched on-line first and that digital leisure is about to develop up and do to TV and movie what TV and movie did to radio and books,” Merriex says in his LinkedIn bio.
Currently, Merriex can be an adviser and mentor for The One School, a company that goals to assist Black creatives create world-class portfolios by way of free entry to a number of the trade’s greatest expertise and management packages.
Prior to becoming a member of Facebook in 2018, Merriex was group artistic director at advert company Walton Isaacson in L.A. and had stints at firms together with Trailer Park, Digital Kitchen and Shazam Entertainment.
Ojo is liable for main international model and originals advertising and marketing for Amazon’s video leisure, reporting to Mike Hopkins, SVP of Prime Video and Amazon Studios. Earlier this spring, Amazon shaped a brand new international leisure and media division, headed by longtime firm exec Jeff Blackburn, to whom Hopkins experiences.