LTK Launches Self-Serve Influencer Marketing Platform |

DALLAS–(BUSINESS WIRE)–Aug 3, 2021–LTK, the most important world digital advertising and marketing platform powered by creators, is increasing its providers to permit manufacturers to construct, handle and scale their influencer advertising and marketing plans first-hand, throughout all publishing platforms and the LTK purchasing app.This press launch options multimedia. View the complete launch right here: Launches Self-Serve Influencer Marketing Platform (Photo: Business Wire)Enterprise manufacturers have spent greater than $1 billion on creators by way of the LTK platform. The self-service platform is obtainable now for choose companions and can confide in its full 5,000 manufacturers this yr, with an eye fixed in direction of powering influencer advertising and marketing for the rising variety of D2C manufacturers that discovered success on the LTK platform within the final yr.As an organization that has powered creator commerce for 10 years, LTK has constructed a premium community of 150,000 influencers and a singular information set comprised of influencer historic retail efficiency information, by channel.Given the elevated want for nuanced and localized advertising and marketing, LTK empowers entrepreneurs to find creators primarily based on full-funnel efficiency and demographic information of the creator and their viewers.“LTK’s self-serve platform is a recreation changer for a way my group will forged influencers for advertising and marketing campaigns,” stated Katherine Redd, e-commerce director at Hampden Clothing, who has been piloting the instrument. “We are very deliberate about how we forged campaigns, customizing not solely in accordance with demographics and psychographics that match our shopper goal, but additionally strategically primarily based on who we will belief will convert. The platform gives full management over the marketing campaign — from full-funnel insights, messaging with the influencer and payouts — making it a very one-stop-shop platform. We are a small group, so having a user-friendly platform that may allow us to shortly discover and forged influencers and undergo the marketing campaign course of effectively is vital. It’s an unimaginable approach to check and scale what’s working hardest for us.”The introduction of this new model platform comes amid exponential progress for LTK, which within the final yr alone has skilled triple digit progress in model collaboration investments, and in shopper purchases made by way of its LTK purchasing app.LTK Creators have now pushed $10 billion in retail gross sales for LTK retail companions.“This is the primary time we’re opening entry to our enterprise-level expertise and providing retail companions the power to cost, forged and execute full-funnel creator campaigns,” stated Kristi O’Brien, General Manager of the LTK Brand Platform. “We are hyper conscious of the significance of ROI and ROAS for as we speak’s entrepreneurs and are obsessive about designing environment friendly product options that assist them drive outcomes for his or her companies.”For extra info or to request first entry, go to LTK (previously rewardStyle & is the most important world digital advertising and marketing platform powered by creators. It was based in 2011 by Amber and Baxter Box to empower the world’s premium way of life creators to be as economically profitable as potential. Now in its tenth yr, LTK has grown to change into essentially the most trusted and efficient business-enablement platform the place creators launch, run and develop their common Shop. Today, greater than 5,000 manufacturers associate with LTK to achieve entry to its world influencer community for unique content material that converts in opposition to performance-driven, cross-channel KPIs. A two-time honoree on Fast Company’s record of Most Innovative Companies, LTK drives greater than $2.9 billion in annual retail gross sales from over 150,000 proficient creators in 100+ international locations. The firm is headquartered in Dallas, TX and presently operates on 5 continents. To obtain the app, seek for LTK within the app shops.View supply model on Media Contact:Chloe D’[email protected]: UNITED STATES NORTH AMERICA TEXASINDUSTRY KEYWORD: SOFTWARE INTERNET PUBLIC RELATIONS/INVESTOR RELATIONS MARKETING COMMUNICATIONS TECHNOLOGY ONLINE RETAIL RETAILSOURCE: LTKCopyright Business Wire 2021.PUB: 08/03/2021 03:20 PM/DISC: 08/03/2021 03:21 PM

Copyright Business Wire 2021.

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