NEW YORK–(BUSINESS WIRE)–Flashtalking, the main world unbiased platform for omnichannel advert administration, data-driven artistic messaging and unified insights, has partnered with TVSquared for cross-platform TV measurement to supply real-time, household-level insights to entrepreneurs globally, proving the distinctive attain that linked TV (CTV) delivers past linear promoting.
TVSquared’s always-on ADvantage platform, mixed with its clever workflow automation, permits Flashtalking to supply insights for incremental attain to advertisers shortly, seamlessly and at scale.
“The more and more fragmented media market, pushed by the accelerated motion of advert spend into CTV, presents a problem for entrepreneurs to grasp the true attain of their video advertising and marketing,” stated John Nardone, CEO, Flashtalking. “By partnering with TVSquared, we’re offering streamlined entry to the important thing information wanted to satisfy this problem, delivering transparency into their video mixes and the worth CTV supplies alongside linear TV campaigns.”
According to a TVSquared survey from June 2021, 70% of respondents chosen the power to increase attain and have interaction with audiences past linear as the first purpose for promoting on streaming. Measuring incremental attain was additionally cited as the highest precedence for driving larger adoption of CTV promoting.
“Together with Flashtalking, we will scale back the friction that comes with understanding the whole impression and attain of your TV media combine,” stated Jo Kinsella, President, TVSquared. “We are excited to see sturdy omnichannel digital promoting companions, like Flashtalking, leaning into converged TV and adopting metrics that assist entrepreneurs attain their whole viewers throughout all types of video promoting.”
TVSquared’s converged TV insights can be utilized to tell the video media combine – optimizing buys to de-duplicate audiences throughout platforms and channels, shifting impressions and spend to extend ROAS and activating new viewers segments.
Flashtalking is the main world unbiased main advert server and analytics expertise firm. The firm makes use of information to personalize promoting in real-time, independently analyze its effectiveness and allow optimization that drives higher engagement and return on spend for subtle world manufacturers. Flashtalking’s platform leads the market with modern services and products to make sure artistic relevance and actionable insights throughout channels and codecs, powered by distinctive cookieless monitoring, information orchestration and superior analytics. Flashtalking helps shoppers on the crossroads the place information, personalised artistic and unbiased measurement intersect with experience, service and a deep associate ecosystem to drive profitable digital advertising and marketing. The firm not too long ago introduced that it will likely be acquired by Mediaocean – the mission-critical platform for omnichannel promoting.
TVSquared is the most important unbiased world measurement and attribution platform for converged TV. Our infinitely scalable ADvantage platform measures the effectiveness of linear, addressable and OTT/CTV. We energy always-on insights for 1000’s of advertisers throughout 75+ international locations, together with attain and frequency, distinctive attain, outcomes and viewers. Integrated throughout premium publishers, DSPs and id and viewers companions, our platform processes billions of advert impressions, connecting viewership and advert incidence information at scale. We ship the richest image of TV advert measurement and attribution, inclusive of 150M households globally and greater than 65 CTV platforms. Trusted by all the TV ecosystem as the only supply of fact, TVSquared measures TV how folks watch it – throughout platforms and screens. www.tvsquared.com