The National Association of REALTORS® (NAR) lately launched its “2021 Technology Survey,” which analyzes members’ tech utilization and sentiment relating to the way forward for actual property tech. According to the report, cyber safety and drones are standouts.
“The pandemic has confirmed to all of us within the trade that expertise will proceed to remodel actual property,” mentioned NAR CEO Bob Goldberg. “The nice work being completed by NAR, together with our Strategic Business, Innovation and Technology group, has ensured that REALTORS® will proceed to have entry to the newest expertise and stay on the forefront of the improvements driving the market ahead.”
According to survey respondents, essentially the most beneficial instruments for the previous 12 months embody eSignature (78%), native MLS apps/expertise (54%), social media (53%), lockboxes (48%) and video conferencing (39%).
Brokerage-Provided ToolsIn phrases of brokerage assist, solely 37% agreed they’re supplied the expertise instruments they have to be profitable, and solely 27% “strongly agreed.” Of these instruments being supplied by brokerages, the next ranked on the high: eSignature (57%), private web sites (54%), buyer relationship administration (54%) and transaction administration (50%).
Does this assist come at a better value? According to survey outcomes, 50% are charged for this expertise however imagine the price is affordable, whereas 36% don’t incur a further expertise price.
Social Media and Video Still KeySocial media utilization continues to extend, with Facebook utilized by 90% of REALTORS®, adopted by Instagram (52%), LinkedIn (48%), YouTube (24%) and Twitter (19%). Intertwined inside social is video, with 37% of respondents utilizing video advertising and 35% optimistic they’ll endeavor in video sooner or later.
“There isn’t any denying that social media has turn into an integral software to advertise a list,” Goldberg mentioned. “The pandemic has brought on extra of our members to make use of social media and video to creatively market themselves and their properties.”
Why does social media play such a outstanding position in actual property advertising? According to the survey:
– 54% use it to construct and keep relationships with current purchasers– 49% use it to advertise their listings– 36% use it to search out new purchasers– 33% use it for B2B networking alternatives
Tech of the FutureIn phrases of developments to come back, REALTORS® imagine that drones (37%), cyber safety (34%), 5G (31%) and digital actuality (30%) are subsequent in line to considerably impression actual property enterprise.
To learn the report in full, click on right here.
Liz Dominguez is RISMedia’s senior on-line editor. Email her your actual property concepts to [email protected].
