These Are the Social Media Marketing Tactics Brand Execs Are Leaning Into This Fall

The ever-shifting social media panorama has by no means been straightforward to navigate for footwear executives, however the previous 12 months has been doozy, marked by the speedy rise of video platforms like TikTok and Instagram Reels, altering expectations about how manufacturers talk on social points, and elevated adoption of direct gross sales packages like livestream purchasing.Yet amid a lot change, the want to speculate properly in a social media technique has grow to be crucial, with individuals spending extra time than ever on-line.More from Footwear NewsLeaders at prime consolation shoe manufacturers reveal their methods for connecting with new and present prospects on digital platforms this fall and vacation.Alison BergenCEO, Aerosoles“For fall, our Laura Ashley partnership and the compelling content material surrounding it will likely be a serious approach we have interaction with prospects on social media. We considered this collaboration actually holistically and needed to construct out a complete world round the product that attracts our followers in. We’ve partnered with content material creator Harling Ross from the starting on this mission, working intently along with her on curating a digital ‘Cottage Shoppe’ of classic décor, equipment and clothes that embodies the collaboration’s ‘cottagecore’ aesthetic and provides consumers a brand new cause to go to”Aerosoles CEO Alison Bergen – Credit: Courtesy of AerosolesCourtesy of AerosolesFrank CammarataFounder & CEO, The Enjoiya Group“Instagram is certainly the strongest for us by way of participating our prospects. We work with many influencers and bloggers, who create very interesting pictures and movies. It’s a wonderful approach for us to showcase our sneakers in inventive and distinctive methods. Our social media campaigns concentrate on educating the shopper about what units our manufacturers aside, particularly vogue, consolation, high quality and worth. We reinforce our relationship with our prospects by asking open-ended questions on their existence and preferences. We additionally incorporate a name to motion, which helps to extend engagement.”Story continuesA spring 2022 sandal from Enjoiya. – Credit: Courtesy of EnjoiyaCourtesy of EnjoiyaBrad KinnasVP of e-commerce & digital advertising and marketing, Aetrex Worldwide“We’ve had nice success launching new merchandise on Livestream purchasing occasions [on Facebook and Instagram]. Our prospects’ expertise is much extra interesting and handy. They can view all of the product kinds, colours and luxury options. Plus, they will ask questions, get solutions in actual time and purchase the product multi functional discussion board. Launching new merchandise on a Livestream platform additionally generates pleasure, curiosity and exclusivity. We reward our viewers who comply with us by giving them entry to unique content material and promotions.”Brad Kinnas of Aetrex – Credit: Courtesy of AetrexCourtesy of AetrexTiss DahanVP of promoting, Dansko“Social media platforms change quickly and our workforce has stayed on prime of the present traits which might be driving larger engagement and impressions. We are leveraging instruments like Reels on Instagram, and tapping in to platforms like TikTok to maintain our shoppers engaged with video, audio and animation. We even have taken steps to know how her preferences might have shifted, enabling us to higher perceive what’s resonating along with her in at the moment’s setting. This permits us to provide extra content material that we — and our retail companions — can use on social media to mirror how our footwear matches inside our shopper’s way of life, hobbies and vogue decisions.”Dansko’s Larisa leopard-print flat for fall 2021. – Credit: Courtesy of DanskoCourtesy of DanskoEdna De PamphilisMarketing Director, Lamo“Aside from the digital campaigns that we’ll set forth for the fall and vacation season, we need to accomplice with influencers who embody the informal and comfy facet of the Lamo model. We need to faucet into a few of their audiences but in addition accomplice with them on collaborations corresponding to giveaways, contests and livestream purchasing experiences to supply extra perception into our model, merchandise and interact on a distinct degree.”Edna De Pamphilis – Credit: Courtesy of LamoCourtesy of LamoBetter of Footwear NewsSign up for FN’s Newsletter. For the newest information, comply with us on Facebook, Twitter, and Instagram.

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