Content Marketing Specialist (Part-Time) – Pedestrian TV

AlayaCare are in search of an element-time Content Marketing Specialist to take the lead on telling the AlayaCare story by quite a lot of product, company and buyer content material that can ship excessive shopper engagement and gross sales conversion outcomes.
Flexible work (from house or workplace) preparations, Sydney, Melbourne, Brisbane places thought-about. 
About AlayaCare
Founded in 2014, AlayaCare is a quick-rising mature begin-up with a presence in Australia, Canada and the United States. Our main cloud-based mostly software program is revolutionary within the supply of aged and incapacity care, and our focus is driving higher outcomes for our purchasers. We present a whole know-how answer for Residential, Home and Disability Care organisations that improves employees productiveness, optimises operations, improves communications, and in the end improves shopper experiences. We have an open and clear tradition, our groups are enjoyable, supportive, and extremely various, and we’re dedicated to a office the place all of us really feel we could be ourselves. 
As of July 2021, we’re in hyper progress mode having obtained $241 million of Series D funding to additional speed up the digital transformation of our business and develop our goal of enabling the care we would like our family members to obtain within the place they name house.
About the crew
The Content Marketing Specialist will play a key function within the Marketing crew in Australia, in addition to working with the North American Marketing crew. AlayaCare’s Marketing crew works throughout AlayaCare’s product choices, making use of finest observe digital and conventional advertising methods and strategies to advertise our model, and in the end assist feed our gross sales pipeline. 
Every single member of our wider international crew is dedicated to constructing the perfect product potential to vary the aged and well being care industries. We work laborious to attain this formidable purpose by focusing on our folks and tradition, and we make sure that we’ve enjoyable doing it. 
What we provide

Open, supportive and clear tradition.
Generous wage bundle together with Restricted Stock Units for all staff.
Flexible advantages bundle – $1250 pear yr to spend on advantages of your selection.
Annual coaching allowance and concentrate on studying and improvement for all staff.
Health and wellness actions.
Happy hours and crew outings.
Flexible working preparations – do business from home or within the workplace.
The alternative to be taught, progress and develop your profession in a supportive setting.
We’re goal pushed – an opportunity to make an actual distinction within the aged and incapacity tech care business in Australia and New Zealand (ANZ).  

About the function
The Content Marketing Specialist (Part-Time) is a 3 days per week function and can have the chance to contribute to resolution making and help in rising the ANZ content material perform, whereas making the function your personal. More particularly you’ll be:  

Developing and managing the content material technique, processes, operations and editorial calendar.
Creating copy for web site, webinars, touchdown pages, e mail campaigns, buyer newsletters, brochures, video scripts, shows, media releases, social media, and different content material as required.
Writing, creating, enhancing, and proofing quite a lot of content material match for the native market.
Supporting the evaluation of inner messaging to make sure model consistency.
Managing, updating, optimising and localising our library of current content material with native terminology.
Proactively growing requirements, processes, and finest practices for content material creation, distribution, repurposing and localisation.
Reporting on engagement metrics and KPIs to measure content material efficiency.
Proactively making content material strategies to construct business schooling, develop the model, enhance market popularity and enhance thought management.
Identifying new efficiencies and look to enhance processes/campaigns that can drive leads and new enterprise. 
Working collaboratively with the North American content material crew and different stakeholders.

What we’re searching for in a Content Marketing Specialist 
We’re searching for an enthusiastic and seasoned content material advertising skilled who has:

A qualification in Communications, Journalism or a associated subject. 
4+ years of expertise in an identical function. 
Exceptional verbal and written communication expertise – you’re nice at simplifying complicated matters into partaking and easy language. 
The skill to successfully juggle work managing a number of duties and tasks with competing deadlines.
Excellent interpersonal and relationship constructing expertise – you’re a folks particular person.  
A versatile work model with the power to work autonomously and as a part of a crew.
A excessive degree of organisational and a spotlight to element – nothing will get previous you.
Adaptable to regulate to altering priorities and in a position to proactively make new strategies or suggestions for content material enchancment.
A thirst for data and the power to be taught rapidly. 
It would even be a bonus if in case you have aged care and/or healthcare expertise.

If this sounds such as you apply at the moment – come be a part of us on our mission to vary the way forward for aged and incapacity care!

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About the Author: Amanda