What is Cameo, and How Can You Use it to Get Influencers?

The up-trending Cameo is a service the place celebrities and different influencers might be employed to ship personalised video messages to a cherished one or seem throughout dwell video calls. There is additionally a Cameo for enterprise, and this text can be a definitive information to how you should utilize Cameo to get superstar influencers selling your model.What is Cameo?Founded in Chicago again in 2017, the Cameo web site started rising dramatically in reputation throughout 2019 when the variety of taking part celebrities and influencers shot by the roof. The social restrictions in place throughout 2020 and the primary half of 2021 made this superstar video messaging web site much more widespread with stars. Now Cameo has hyperlinks to a wide range of enterprise functions akin to:Marketing contentVirtual eventsSales and prospectingEmployee recognitionCameo for BusinessFor a value, the location permits a enterprise to join their model to all kinds of influencers together with celebrities, artists, entertainers and thought leaders. To qualify as a ‘Cameo expertise’, every influencer should have a minimal of 20,000 followers following their Instagram account, so that you might be certain whoever you’re employed with may have a big viewers interested by their messages.This permits you to create celebrity-driven content material in addition to influencer advertising and marketing to get extra eyes in your merchandise and providers. You pays a value to use the movies to enliven digital occasions by having a celeb introduce audio system or carry out throughout intervals, and even simply say a couple of strains to announce a particular promotion or acknowledge particular person or firm achievements. It is additionally a wonderful platform for securing top-of-funnel prospects by having a particular character shut the deal for you. Imagine attempting to get an enormous deal over the road and having the ability to name upon Matt Damon or Michelle Obama to pop in and say a couple of strains…The app additionally has completely different plan choices together with a restricted self-service plan and a extra superior VIP plan with additional options akin to prioritized requests and entry to add-ons. The enterprise add-ons embrace co-branded watermarks, a devoted customer support rep and prolonged video licenses.How does Cameo Work?Requesting a Cameo requires making an account on the web site or app and then visiting the Cameo Marketplace to view the 1000’s of accessible celebrities, which might be sorted by classes. You then choose the superstar you need and fill out their request kind. Payment is made through bank card, though US-based members should purchase Cameo credit to spend on video requests at any time when they need. If the requested superstar refuses the provide or just doesn’t reply inside seven days, all prices are refunded.It is a easy course of that allows enterprise house owners to enhance their subsequent advertising and marketing campaigns and use of cookies. Various options additionally permit enterprise house owners to make their Zoom conferences extra thrilling and memorable by having a celeb take part.Download the Cameo AppThe first step is downloading the app to your machine. It is free to obtain from the Cameo web site or through the More Options tab in Cameo movies.Create a ProfileYou will then want to create a profile by coming into particulars akin to your title, e-mail, firm title, firm e-mail, job title and contact particulars. They additionally ask to your firm headquarters location and variety of staff.View the Example Cameo Video RequestsBefore making any e-mail requests your self, it is a good suggestion to view the examples of earlier Cameo video requests so you will have an concept of the protocols concerned in contacting a Cameo expertise and requesting a cameo from them.Find the Perfect Match for Your BusinessNow you know the way it’s achieved, it’s time to seek for the proper superstar to match up along with your model. The Cameo Marketplace has 1000’s of choices from the extraordinarily well-known and clearly very costly, to the lesser-known influencers whose viewers is maybe smaller however far more centered.Complete a Request FormOnce you will have recognized the best superstar, you fill out their kind by describing what you desire to them to do or say in your video in 250 phrases or much less.You may be a part of their Fan Club which acts like a mailing listing and provides you entry to unique content material akin to promotions and superior discover when the superstar begins a Cameo Call or adjustments their value.Hire a Celebrity and Level Up Your Next Marketing Marketing campaignIf the Cameo expertise accepts your request, they then file the video, add it to Cameo and it can be despatched to you to be used in accordance to no matter license restrictions have been agreed upon. Some movies could solely find a way to be used for a restricted time solely, so ensure to make one of the best use of your video to level-up your advertising and marketing marketing campaign when you can.How Much Does Cameo Cost?Business cameos value a mean of $1,000, although this clearly relies upon largely on how a lot of an icon your most well-liked alternative is and what you need them to do. The Cameo Live characteristic the place you possibly can have a Cameo expertise take part on a dwell Zoom name is much more costly, with the bottom value beginning at $10,000.You may pay to Direct Message (DM) a Cameo expertise which ensures they may learn your message, although doesn’t assure that they may reply. Prices for such DMs begin at $1 however can go as excessive as $2,500 for the higher-profile celebrities.The video costs do differ wildly for every Cameo expertise. For instance, actor Lindsay Lohan prices $219.99 for a request, whereas comic Greg Proops prices simply $32.80.Which Celebrities are on Cameo?There are many 1000’s of influencers and stars for rent on Cameo which you could seek for. And the query is influencer vs superstar, with every having its professionals and cons. As for celebrities, they embrace well-known rappers like Ice Cube and Flavor Flav to the controversial Netflix star Carole Baskin or the universally adored Sean Astin. These embrace over 7,500 movie and TV actors from Hollywood A-listers to supporting actors from The Office, over 3,000 actuality TV stars, over 8,000 athletes, almost 5,000 musicians, and over a thousand comedians. Many of the comedians are impressionists, to allow them to get in character because the U.S. President or Santa Claus for his or her video.Here are among the well-known personalities on Cameo, what they provide, and their value:Carole Baskin – Netflix Tiger King star prices $299 for a customized message.Brett Favre – NFL icon prices $400 for personalised messages to followers.Caitlyn Jenner – The Reality TV star gives private movies to individuals from $2,500.Sean Astin – The value the favored actor prices for video messages is $293 .Snoop Dogg – Live movies and messages begin from $900 for the legendary rapper.Perez Hilton – The celeb blogger prices $90 for personalised messages to individuals.Pros of Using the Cameo App for Your BusinessThere are some ways Cameo for enterprise can profit an organization. These embrace:Enhanced top-of-funnel prospecting.Cost-effective celebrity-driven promoting options.Engaging superstar movies with advertising and marketing content material.Memorable digital occasions with appearances by well-known individuals.More impactful promotional bulletins and use of cookies.Cons of Using the Cameo App for Your BusinessThe cons of utilizing this app for enterprise don’t actually exist as such, as each video request can be a optimistic one and the costs are all laid out earlier than making any choice. Some probably damaging features to contemplate embrace:Higher profile influencer movies are costly, particularly if they’re an icon.Possibility of a character being concerned in a scandal after you affiliate with them.Some celebrities get so many requests that many will not be replied to.Is the Cameo app legit?The Cameo app works precisely the best way it is marketed and you possibly can relaxation assured that the personalities and social media influencers on there are actual.Can you kind Cameo by value?You can’t kind the influencers by value on the Cameo app however there are different web sites which have collected the info and do that for you. One approach to kind influencers immediately on Cameo is through their class above their photograph, akin to actors, athletes, musicians, creators and so on.Who is the costliest individual on Cameo?The most costly character on Cameo is presently Caitlyn Jenner who prices round $2,500 to host her movies. The most costly musician is rapper Boosie Badazz who prices round $1,500 for a private video message. The most costly athlete – not counting former Olympian Jenner – is boxing icon Floyd ‘Money’ Mayweather Jr. who prices over $1,100 for his requests. The price for actors ranges drastically in accordance to their degree of fame, however there are some good offers there.Who are the most cost effective Cameos on the app?While there are Cameos accessible for as little as $1, such costs may end in low effort movies as nicely, however the rent could suffice if the message is simply meant to be a humorous present for a buddy or somebody like your dad or your child on their birthday. There are loads of celebrities that don’t value an excessive amount of cash for a birthday message, although you’ll be looking within the outer reaches of fame.For instance, everybody who is a fan of the High School Musical film franchise could also be happy to know which you could rent the actor behind the favored Coach Bolton character (Bart Johnson) for one cost of $56. Rachel Skarsten performed the memorable receptionist within the 50 Shades of Grey movie and the actress has a value of $51 for Cameo presents. And you could not know who Tom Higgenson is by title, however you most likely have heard his well-known hit music ‘Hey There Delilah’ by his band The Plain White Ts. His value is simply $37.Image: CameoMore in: Marketing Strategy

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