Content Marketing Leader RappiPay Generates 179% Conversion

Persado, the main AI content material technology and decisioning platform, introduced the preliminary outcomes of its work with digital banking firm RappiPay. The collaboration drove triple-digit conversion charges for RappiPay by leveraging the Persado AI content material technology and decisioning capabilities to ship the simplest messages to RappiPay’s rising buyer base.
Listed as certainly one of Fast Company’s most revolutionary corporations and valued at a market cap of $5.25 billion USD, the superapp Rappi is an on-demand supply cellular app that permits customers in 9 nations in Latin America to buy groceries and different items, in addition to make money withdrawals in sure cities. With the formation of RappiPay, the management staff is making use of the identical technical prowess to revolutionize digital banking providers that made Rappi so successful.
Latin America is residence to 650+ million individuals, practically half of whom are unbanked. RappiPay delivers monetary providers digitally, providing a greater buyer expertise and fostering monetary inclusion. The firm’s bank card, RappiCard, was launched in January 2021 and has taken Mexico by storm, on track to satisfy its bold aim of reaching 400k clients this yr.
The tech-savvy advertising and marketing staff at RappiPay has vital targets for brand spanking new buyer acquisition to assist RappiCard and allow further choices to come back to market. RappiPay knew their new product would want to chop by a loud market. They wanted to search out the fitting messages to encourage engagement. Being a customer-centric firm led by information and expertise, RappiPay seized on the chance to leverage AI and uncover the content material that will most resonate with clients. Persado was the logical selection.
“Rappi rocketed to unicorn standing in document time. Of course it constructed superb expertise, however largely, Rappi listened to clients. We are doing the identical factor with RappiCard,” stated Juan Guerra, CEO RappiPay MX. “RappiCard gives nice rewards and customer support 24/7, with out charging an annual charge. But nice product options will not be sufficient. RappiCard speaks to clients in their very own language and Persado has helped us shortly discover the very best methods to do that.”
Working carefully with the staff at RappiPay, Persado created a number of message variations that have been examined by e mail, push notifications, in-app notifications, and Facebook advertisements. The preliminary targets have been pushing individuals to the RappiCard ready checklist, then when the cardboard grew to become accessible, the staff pivoted to campaigns supporting buyer acquisitions. The AI-generated content material from Persado delivered a 179% uplift in conversion, catapulting the staff forward of its targets.
“Words are elementary to advertising and marketing,” stated Alex Vratskides, CEO of Persado, “With forward-thinking, revolutionary corporations like RappiPay, Persado is on a mission to personalize language like by no means earlier than, for on-brand messaging that conjures up clients to motion. We allow the world’s most revolutionary entrepreneurs, like RappiPay, to leverage AI and machine studying to harness the total energy of higher phrases. We have seen the identical outcomes with a whole bunch of campaigns: AI-generated content material works.”
The Persado AI-content technology not solely allowed the staff to scale their content material variables, but additionally took human bias out of the content material creation course of – permitting the main focus to be on the best-performing content material. In the preliminary findings, the Persado and RappiPay groups additionally recognized variations within the content material that carried out finest for distinct buyer segments, laying a robust basis for AI-driven language personalization in future campaigns.
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About the Author: Amanda