Weekly data news, trends and statistics for marketers: Aug. 13, 2021

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P&G dominates in worldwide advertising
“Procter & Gamble Co. is ready to reclaim the highest spot among the many world’s greatest advertisers, displacing Amazon,” Ad Age Datacenter’s Bradley Johnson experiences. “Ad Age Datacenter estimates the packaged items powerhouse spent $11.5 billion on worldwide advertising within the fiscal yr ended June 2021, placing P&G in place to be No. 1 within the subsequent Ad Age World’s Largest Advertisers rating.”
Essential context:  “P&G has ranked No. 1 in worldwide spending in all however two years since Ad Age started its world rating in 1987,” Johnson notes.
Keep studying right here
Flashback:  “​​Make extra, spend much less: How Amazon, Alphabet and Netflix reduce advert spending and grew income,” from Ad Age, Feb. 18.
Subscribe to Ad Age Datacenter for important data and insights on the entire most-advertised manufacturers.
How inflation might influence shopper spending
“Even if eating places achieve staffing again as much as pre-COVID ranges,” Ad Age Datacenter’s Kevin Brown experiences, “they could have bother discovering headcount of a unique kind: Diners. A brand new survey, Numerator Quick Pulse: Inflation & Consumer Expectations, requested shoppers the place and how they’d reduce spending as costs rise. Nearly 70% stated they’d reduce on out-of-home eating (together with quick meals).”
Brown additionally has data on the precise grocery/home items (together with ready meals, natural objects, soda and alcohol) and different normal classes (together with entertaining and vacation presents) that might take a success if inflation continues to rise.
Keep studying right here.
The faces of the nation
“The variety of individuals of coloration within the U.S. is rising, pointing towards a future through which the nation is majority non-white,” Bloomberg News experiences (through Ad Age), citing just-released data from the 2020 U.S. Census. “The outcomes will form congressional redistricting and trillions of {dollars} in authorities funding.”
Some key stats, additionally from Bloomberg:

Redistricting data from the 2020 U.S. Census confirmed the nation is extra racially and ethnically numerous than ever earlier than. The quantity of people that establish as a couple of race elevated 276%, reaching 33.8 million in 2020 from 9 million in 2010. The white inhabitants, whereas nonetheless a majority, decreased 8.6%. The Latino inhabitants—which the census asks about individually from race—grew 23%. The Asian inhabitants grew 35.5%, and the African American inhabitants grew 5.6%.

Keep studying right here.
Essential context:  “White individuals are having fewer kids and beginning their households at a later age than different teams, a long-term pattern that demographers have referred to as a child bust,” The Hill’s Reid Wilson experiences. “The opioid epidemic, too, has claimed so many lives that it measurably lowered the nation’s life expectancy, particularly amongst white individuals.”
Keep studying right here.
See additionally:  “What The New Census Data Can—And Can’t—Tell Us About People Living In The U.S.,” from NPR.
That’s the rise in Simone Biles’ Instagram following from pre-Olympics (4.3 million on June 1) to post-Olympics (6.9 million at this time), in keeping with  influencer advertising platform CreatorIQ.
See additionally:  “Simone Biles is the definition of ‘power’ in Core Power’s post-Olympics advert,” from Ad Age Creativity.
116 million
That’s the variety of subscribers that streaming service Disney+ has, Bloomberg News experiences (through Ad Age). Disney+ added 12.4 million subscribers within the fiscal third quarter that ended July 3, beating analyst estimates.
U.S. jobless claims in context
“Initial jobless claims declined for the third consecutive week because the U.S. labor market continued its restoration from final yr’s recession,” CNBC’s Jesse Pound experiences, citing the newest data from the U.S. Department of Labor. “New claims for jobless advantages totaled 375,000 final week … matching estimates from economists surveyed by Dow Jones.”
Keep studying right here.
Previously:  “U.S. promoting employment rose by (solely) 1,200 jobs in July,” from Ad Age on Aug. 6
Just briefly
Fixed location:  “A Simple Software Fix Could Limit Location Data Sharing,” from Wired.
Diversity data hole:  “More Companies Are Making Diversity Data Public. But the Majority Aren’t Meeting Requirements,” from Barron’s.
Data compliance:  “Commentary: Keeping your data compliant beneath the brand new SEC advertising rule,” from Pensions & Investments (an Ad Age sibling).
What’s subsequent:  “6 trends in data and synthetic intelligence for 2021 and past,” from MIT Sloan.
See all of the winners of Ad Age’s 2021 Small Agency Awards right here.
The e-newsletter is dropped at you by Ad Age Datacenter, the trade’s most authoritative supply of aggressive intel and dwelling to the Ad Age Leading National Advertisers, the Ad Age Agency Report: World’s Biggest Agency Companies and different unique data-driven experiences. Access or subscribe to Ad Age Datacenter at AdAge.com/Datacenter.
Ad Age Datacenter is Kevin Brown, Bradley Johnson and Catherine Wolf.
This week’s e-newsletter was compiled and written by Simon Dumenco.
Subscribe to Ad Age Datacenter for important data and insights on the entire most-advertised manufacturers.

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