Nascar Driver Parker Kligerman Is In Some ‘Fast’ Company

WATKINS GLEN, NEW YORK – AUGUST 07: Parker Kligerman, driver of the #75 Chevrolet, and … [+] Sheldon Creed, driver of the #2 Chevrolet, race in the course of the NASCAR Camping World Truck Series United Rentals 176 at Watkins Glen International on August 07, 2021 in Watkins Glen, New York. (Photo by Sean Gardner/Getty Images)

Getty Images

Parker Kligerman is recognizable to most NASCAR followers. He’s seen by thousands and thousands who tune into NBC Sports NASCAR protection each week as a pit reporter and as an analyst on the NBC Sports Network’s weekday NASCAR America present.

But Kligerman brings a novel perspective to the airwaves. He additionally races half time within the NASCAR truck collection. The 31-year-old Connecticut native can also be energetic on social media in addition to on-line racing platforms.
Recently nevertheless, Kligerman displayed one other expertise, and acquired followers a discount within the course of.
Any NASCAR driver is aware of that along with having expertise behind the wheel the flexibility to market themselves, and add worth for his or her sponsors, is sort of as necessary. And Kligerman does very nicely at each.

Kligerman races for Henderson Motorsports, a workforce with a small finances. Knowing that funding is essential to preserving his half time schedule final yr he reached out on Twitter to an organization that grabbed his consideration a couple of months prior.

 “I noticed this firm Fast pop up from some individuals I observe, and I used to be like ‘nicely that’s an fascinating identify,’” Kligerman stated.

Fast makes a speciality of a web-based checkout course of that clients can use throughout a number of web retailers. A comparatively new firm, Kligerman stated he favored what he noticed.
“It’s been so irritating to purchase issues on-line,” Kligerman stated. “You need to have completely different log-ins and fill out all of your information regularly and time and again. And they solved that situation.”

NEWTON, IA – JULY 26: Parker Kligerman, analyst for NBC Sports Network, within the storage in the course of the … [+] last apply for the NASCAR Xfinity Series US Cellular 250 on July 26, 2019, at Iowa Speedway in Newton, Iowa. (Photo by Kyle Ocker/Icon Sportswire by way of Getty Images)

Icon Sportswire by way of Getty Images

Kligerman started to observe the corporate’s CEO Domm Holland on Twitter and had some interactions with him.
“I’ve all the time thought that a lot of these firms can be nice to have,” Kligerman stated. “Using motorsports as a platform to promote and to develop their following.”
Last summer time, Kligerman determined to succeed in to Holland and despatched him a direct message on Twitter. He requested Holland if he has thought of promoting in motorsports.
“It was in all probability somewhat early for them,” Kligerman stated. “We simply saved in contact. Then about two months in the past Domm reached out to me and kind of was thinking about what it might do, what it might seem like to sponsor a automobile.”
Fast signed up for a one sponsorship with Kligerman and the workforce for the NASCAR Truck collection race at Nashville in June.
“At Fast we’re all the time in search of distinctive methods  to extend consciousness for our model and core product – Fast Checkout,” Matt Kobach, director of content material advertising and marketing for Fast stated. “We acknowledged that Fast just isn’t well-known within the NASCAR group, and we felt sponsoring Parker in June was an fascinating guess for us to make by way of a advertising and marketing activation. The response from the primary race was overwhelmingly constructive, so we determined to work collectively once more on a second race.”
The advertising and marketing arm at Fast had run a particular previously, a marketing campaign that labored nicely to create model consciousness.
“To get individuals excited to strive Fast checkout, we’d sometimes run $5 hoodie promotions,” Kobach stated. “The response for these promotions all the time exceeds expectations.”

TALLADEGA, AL – OCTOBER 14: Parker Kligerman, driver of the #75 Food Country USA/Lopez Wealth Mgmt … [+] Toyota, poses for a photograph in Victory Lane after successful the NASCAR Camping World Truck Series Fred’s 250 at Talladega Superspeedway on October 14, 2017 in Talladega, Alabama. (Photo by Josh Hedges/Getty Images)

Getty Images

The $5 hoodie promotion was activated for the Nashville race, with the set off being that if Kligerman completed within the prime 5, or higher, followers would be capable to get a $5 Fast branded hoodie. Kligerman completed seventeenth.
The second race for Kligerman and Fast was on the street course at Watkins Glen.
In the times main as much as the race, Kligerman was at an announcement for Fast in Tampa, Florida. The firm was debuting their East Coast headquarters and Kligerman arrived on the announcement with firm CEO Holland within the No. 75 NASCAR truck. During the occasion, whereas speaking about utilizing the $5 hoodie promotion for the Watkins Glen race, Kligerman acquired an concept.
“I put it on the market,” Kligerman stated. He advised the advertising and marketing workforce,” ‘What if make it into the highest 5, we’ll make them a lower cost or one thing?’”
Soon the $1 hoodie promotion got here into being.
“After we did the $5 hoodie promotion with Parker in June, he requested if we might do a $1 hoodie primarily based on how completed the race,” Kobach stated. “We agreed that if he acquired a prime 5 end, we’d decrease the value to $1.”
While each racer and NASCAR workforce race to win the fact, particularly for a small workforce with an element time driver, is hope for a prime 20 end. Kligerman began thirty eighth within the 40-truck subject at Watkins Glen and was holding his personal when destiny, within the type of Mother Nature, intervened.
A lightning strike inside 8 miles of the observe stopped the race on lap 61 of 75. According to NASCAR’s security protocols, the race needed to be halted for at the very least half-hour. When the sector was parked on pit street and the pink flag displayed, Kligerman was lined up in fifth place.
While ready the delay the TV broadcast singled out the No. 75 Fast sponsored truck and talked about the $1 hoodie promotion. It was one thing that wasn’t a part of the sponsorship and got here as a complete, and good, shock to the Fast Checkout employees.
“We have been thrilled,” Kobach stated. “It was enjoyable to share with our complete workforce at Fast. As you may think, our firm Slack channels have been busier than regular for a Saturday afternoon in consequence.”
The “added worth” second took place as a direct results of Kligerman’s function with NBC Sports. Fox Sports carries the NASCAR truck races, and he talked about the $1 hoodie promotion to producers and the Fox Sports pit reporters previous to the race.
“Just like some other race workforce does with PR individuals, that kind of factor,” he stated.
“I simply planted the seed,” Kligerman added. “And fortunately they, you realize, being a pit reporter who will get a number of issues thrown at them, you bought to determine what the suitable time is to make use of that data or inform that story.
“That was very, very good of them,” Kligerman stated. “You know, I feel the Fox workforce does an unimaginable job with the truck collection. They had a number of groups like ours which are part-time and gathering all these tales is basically exhausting. They do an incredible job with that.”
Near the top of the 30-minute lightning maintain lightning struck once more forcing yet one more delay. During the stoppage NASCAR determined to name the race and Kligerman’s fifth place end was official.

WATKINS GLEN, NEW YORK – AUGUST 07: Austin Hill, driver of the #16 United Rentals Toyota, leads the … [+] subject in the course of the NASCAR Camping World Truck Series United Rentals 176 at Watkins Glen International on August 07, 2021 in Watkins Glen, New York. (Photo by Sean Gardner/Getty Images)

Getty Images

With the $1 hoodie promotion nonetheless recent in followers minds, quickly social media was abuzz with followers seeking to take benefit. Soon the web site was seeing 1000’s of tourists and the corporate was getting 1000’s of individuals shopping for hoodies for $1; and all making an attempt the Fast Checkout system.
While hoodies have been being offered by way of the positioning and the social media and internet of us at Fast coping with all of the orders, Kligerman had little time to get in on the enjoyable. The NASCAR Xfinity race began on the identical observe shortly after the truck race, it was being carried by NBC and Kligerman needed to get into pit reporter mode.
“I did not actually get to examine my telephone in any respect, “Kligerman stated. “I knew it was blowing up continually…however I, could not examine it that always clearly having to do the TV broadcast. So, it wasn’t till later that night time that I actually acquired to see, and I used to be like, ‘oh, wow.’
Thousands of followers are actually homeowners of Fast branded hoodies all introduced of $1. For the corporate, 1000’s of followers signed up for the corporate’s Fast Checkout system and used it to buy these hoodies. And whereas the corporate gained’t speak in regards to the ROI on the $1 hoodie promotion, they appear very happy.
“Parker is a perfect athlete to sponsor in a sport that likes to go Fast,” Kobach stated. “It’s tough to place a worth on the worth of this sponsorship as a result of the Fast model now will get the constructive halo from each followers of Parker and followers of NASCAR.”
Kligerman hopes the sponsorship will proceed.
“It’s been two very profitable weekends with them and on the 75 truck,” Kligerman stated. “I’ve simply constructed such an incredible relationship with Domm and the entire firm.
“You know, after I was down in Tampa, I met 70 one thing of the 240 workers there, and everybody was so keen about what we’re doing in regards to the race program, about what they’re constructing and, you realize, the, simply the real enthusiasm across the firm is superior. It’s infectious.
“So, I hope I hope they let me proceed to be part of it as a result of it has been completely wonderful to be part of it. Whenever I hang around with Domm or any of them, I really feel so impressed afterwards to do large issues like they’re doing.”
Regardless of what occurs with the sponsorship, one factor is for sure: within the coming weeks crowds of followers will likely be strolling round a NASCAR observe sporting Fast branded hoodies. Most of them will little question be looking for the half time driver/full time pit reporter who made all of it occur and in search of a Parker Kligerman autograph on their new hoodie.
“That’d be nice,” Kligerman stated chuckling. “Sign me up, man. That’s an incredible drawback to have. And if anybody on the market studying this acquired a hoodie and desires me to signal it by all means, don’t hesitate to cease me, sort out me, if I’m working round on the racetrack, I do not care. I’ll signal that hoodie for you, and I hope you very a lot benefit from the hoodie.”

You May Also Like

About the Author: Amanda