MarTech Breakthrough, a number one market intelligence group that acknowledges the highest firms, applied sciences and merchandise within the world advertising, gross sales and promoting expertise trade, right this moment introduced the outcomes of its fourth annual MarTech Breakthrough Awards program, showcasing applied sciences and firms that drive innovation and exemplify the very best in advertising expertise options throughout the globe.
“The tempo of change right this moment is extremely difficult, with client behaviors tougher and tougher to foretell, and entrepreneurs merely can not anticipate that their conventional advertising methods and techniques will proceed to be efficient,” mentioned James Johnson, Managing Director at MarTech Breakthrough. “With a dynamic set of clever instruments and platforms to select from, entrepreneurs can deal with these challenges head-on and ship development, in addition to excellent buyer experiences. We are thrilled to as soon as once more acknowledge these “breakthrough” advertising, gross sales and promoting expertise options that promise to ship better measurability, targetability and effectiveness for organizations all over the world.”
The mission of the annual MarTech Breakthrough Awards program is to honor excellence and acknowledge the innovation, arduous work and success in a variety of promoting, gross sales and promoting expertise associated classes, together with advertising automation, market analysis and buyer expertise, AdTech, SalesTech, advertising analytics, content material and social advertising, cell advertising and lots of extra. This yr’s program attracted greater than 2,850 nominations from over 17 totally different international locations all through the world.
All award nominations have been evaluated by an impartial panel of specialists throughout the MarTech trade, with the profitable merchandise and firms chosen based mostly on quite a lot of issues, together with innovation, design and user-experience, in addition to general technological development for his or her respective classes.
The 2021 MarTech Breakthrough Award winners embody:
Industry LeadershipBest Marketing Attribution Solution: MarchexBest Overall Account Based Marketing Solution: MRP PrelytixBest Overall Marketing Campaign Management Solution: ProQuo AIBest Use of AI in MarTech: iClick InteractiveBest MarTech Company CEO: Abhishek Gaur, VerticurlBest MarTech Startup: PianoBest Overall MarTech Solution: IntegrateBest Overall MarTech Company: CM Group
Marketing AutomationGreatest Marketing Automation Platform for SMB: SendinblueBest Marketing Automation Platform for Enterprises: MappBest Marketing Performance Management Solution: Perform[cb]Marketing Automation Innovation Award: Kaspien
Content MarketingGreatest Content Writing Service: VivialBest Content Sharing Platform: POSTOPLANBest Marketing Resource Management Platform: ZiflowBest Overall Content Marketing Software: Snappy KrakenBest Overall Content Marketing Company: Theorem
WebsiteBest E-Commerce Web Platform: MailchimpBest Content Management Platform: CloudinaryBest Overall Web Content Management Solution: Fabrik
CRMBest Enterprise CRM Solution: TinycluesCRM Software Innovation Award: IntrohiveBest Overall CRM Solution: SugarCRM
Conversion OptimizationGreatest Overall Conversion Optimization Solution: Rokt
Email MarketingGreatest B2B Email Marketing Solution: GetResponseBest Overall Email Marketing Company: Klaviyo
Video MarketingGreatest Overall Video Marketing Company: Spectrio
Loyalty and Referral MarketingGreatest Overall Loyalty Marketing Platform: SessionM, A Mastercard Company
Search Engine MarketingGreatest PPC Optimization Platform: SkaiBest search engine optimisation Platform: Rio search engine optimisation
AdTechProgrammatic Marketing Innovation Award: AdvertTheorentBest Display Advertising Platform: KevelBest Overall AdTech Solution: MGIDBest Overall AdTech Company: AdColony
SalesTechBest Price Optimization Solution: PROSBest Sales Enablement Software for Enterprises: EmissarySalesTech Innovation Award: Zilliant
Social MediaGreatest Social Media Scheduling Software: HootsuiteBest Social Media Distribution Software: FMG SuiteBest Overall Social Media Management Platform: SOCi
Influencer MarketingGreatest Influencer Marketing Management Platform: True AffectInfluencer Marketing Innovation Award: VericastBest Influencer Marketing Company: Captiv8
Conversational MarketingGreatest Online Chat Solution: Terminus, Terminus ChatGreatest Overall Conversational Marketing Company: Ada
Mobile MarketingGreatest Location Based Marketing Platform: InMarket, GeoLinkBest Overall Mobile Marketing Company: Vibes
Data, Analytics & Intelligence ToolsBest Contact Database Solution: InfutorBest Customer Data Platform: BlueConicBest Predictive Analytics Solution: Goodway GroupGreatest Interaction Data Analytics Solution: OMD, Fast Start DashboardBest Overall Marketing Analytics Solution: Nielsen, Nielsen Integrated Outcomes Measurement
Customer ExperienceCustomer Experience Innovation Award: Acxiom, Acxiom Real-Time Personalization Platform
Event ManagementEvent Management Innovation Award: Cvent
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