Influencer advertising and marketing, branding and social media platform Takumi is increasing its attain into the U.S. market, and to assist with that growth it has acquired Unieed, a content material and strategic media-buying company that makes a speciality of content-driven campaigns working with main out of doors and biking manufacturers.
The acquisition will increase Takumi’s world paid media choices, in addition to construct out the paid media workforce within the company’s London and New York places of work.
“As we increase our presence within the U.S., we’re ecstatic to hitch forces with Unieed, rising our paid media choices to convey an evergreen portfolio of know-how to our model companions and influencers,” Mary Keane-Dawson, CEO at Takumi stated in an announcement.
To assist with the U.S. progress plans, Takumi—which was named to the Adweek Reader’s Choice Best of Tech Partners Awards this 12 months—has made a number of new management hires, together with some from the newly acquired Unieed. Joe Adsett, founder and managing director of Unieed, and a Facebook Certified Media-Buying Professional, will now be part of Takumi as paid media director.
Other new hires embrace Kristy Engels as chief advertising and marketing officer; Sara Joy Madsen as managing director; Eric Martucci as managing accomplice; Allison Hunter as head of supply; Grieg Swanson as affiliate consumer director; Matt Timko as account supervisor; and Sparkle Ramjohn as finance supervisor.
