Genius Sports Acquires Spirable to Enhance Official Data-Driven Video Marketing Capabilities

NEW YORK & LONDON–(BUSINESS WIRE)–Genius Sports Limited (NYSE: GENI) (“Genius Sports” or “the Company”), the official information, know-how and industrial accomplice that powers the ecosystem connecting sports activities, betting and media, introduced in the present day that it has entered right into a definitive settlement to purchase Spirable, a number one inventive efficiency platform. Transaction particulars haven’t been disclosed.

Spirable permits manufacturers, companies and rights holders to create, automate and optimize extremely personalised content material. The at-scale providing makes use of reside and contextual information and AI to distribute content material throughout the key digital media channels together with Facebook, Twitter, YouTube and Snapchat. The SaaS platform is extremely complementary to Genius’ current media and promoting merchandise, increasing the Company’s capability to ship followers contextually related and personalised content material.

The mixture of Genius Sports’ official sports activities information, in depth community, and operational scale with Spirable’s extremely progressive video platform will lead to deeper engagement, larger efficiency, and decrease value of acquisition for companions.

Spirable’s prospects will broaden Genius’ in depth world model community, including family names akin to Spotify, Coca-Cola, P&G, Domino’s, Diageo and Heineken. In addition, Spirable has established hyperlinks with the sports activities and gaming sector, offering its companies to companies together with DraftKings, Flutter, WynnBET, Betway, 888 Holdings, and Entain.

Using a single platform, Spirable permits advertisers to ship information, video and AI pushed content material throughout all digital media channels for sectors akin to:

● Betting: reside odds show adverts on social and in-venue screens powered by official information

● Brands and sponsors: seize followers curiosity at key moments with contextually related in recreation inventive

● Rights holders: personalised fan movies, automated social posting and dynamic ticketing adverts

● Broadcast and OTT: reside information video overlays and sponsor activation

“With the rising convergence of sports activities, betting and media, personalised video promoting has turn into a vital requirement to entice, interact and purchase prospects,” stated Mark Locke, CEO of Genius Sports. “We are delighted to add Spirable’s specialist capabilities to our quickly increasing suite of fan engagement instruments, combining official information feeds throughout tons of of competitions with absolutely immersive video content material.”

“The sports activities sector has at all times been on the pinnacle of promoting and advertising, and greater than ever manufacturers are wanting to maximize their engagement with followers earlier than, throughout and after occasions,” stated Ger O’Meara, CEO of Spirable. “Over the previous six years, our proficient staff has helped change the best way manufacturers create, scale and optimize inventive to attain their prospects. Together with Genius Sports, we’ll work to provide extra priceless real-time content material that can improve fan interplay and retention.”

The completion of the transaction is topic to customary closing circumstances and anticipated to happen within the second half of 2021.


About Genius Sports

Genius Sports is the official information, know-how and industrial accomplice that powers the worldwide ecosystem connecting sports activities, betting and media. We are a worldwide chief in digital sports activities content material, know-how and integrity companies. Our know-how is utilized in over 150 international locations worldwide, empowering sports activities to seize, handle and distribute their reside information and video, driving their digital transformation and enhancing their relationships with followers.

We are the trusted accomplice to over 400 sports activities organizations globally, together with lots of the world’s largest leagues and federations such because the NFL, EPL, FIBA, NCAA, NASCAR, AFA and PGA.

Genius Sports is uniquely positioned by means of cutting-edge know-how, scale and world attain to assist our companions. We are greater than only a know-how firm, we construct long-term relationships with sports activities in any respect ranges, serving to them to management and maximize the worth of their content material whereas offering technical experience and round the clock assist.

About Spirable

Spirable is a Creative Performance Platform that empowers manufacturers and companies to create, automate, distribute and optimize data-driven inventive – throughout social, programmatic and CRM channels.

Spirable combines straightforward to use dynamic templates, reside and contextual information and artistic AI, to produce essentially the most attention-grabbing and related video advertising – achieved in an automatic, scalable and environment friendly approach. Spirable works with tons of of main manufacturers throughout 50 international locations and is a Facebook, Twitter, and Snap Marketing Partner. Please go to for extra data.

Forward-Looking Statements

Certain statements on this press launch could also be thought-about “forward-looking statements” inside the which means of the “protected harbor” provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements embody, with out limitation, the Company’s expectations with respect to future efficiency and anticipated monetary impacts of the acquisition of Second Spectrum. In some instances, you possibly can establish forward-looking statements by terminology akin to “could”, “ought to”, “count on”, “intend”, “will”, “estimate”, “anticipate”, “imagine”, “predict”, “potential” or “proceed”, or the negatives of those phrases or variations of them or related terminology. Such forward-looking statements are topic to dangers, uncertainties, and different elements which may trigger precise outcomes to differ materially from these expressed or implied by such ahead wanting statements.

These forward-looking statements are based mostly upon estimates and assumptions that, whereas thought-about affordable by the Company and its administration, are inherently unsure. Factors that will trigger precise outcomes to differ materially from present expectations embody, however should not restricted to: (1) the power to acknowledge the anticipated advantages of the acquisition of Second Spectrum, which can be affected by, amongst different issues, competitors, the power of the Company to develop and handle progress profitably, preserve relationships with prospects and suppliers and retain its administration and key workers; (2) prices associated to the acquisition of Second Spectrum; (3) adjustments in relevant legal guidelines or laws; (4) the chance that the Company could also be adversely affected by different financial, enterprise, and/or aggressive elements; and (5) different dangers and uncertainties set forth within the part entitled “Risk Factors” and “Cautionary Note Regarding Forward-Looking Statements” within the Company’s filings with the SEC, together with the Annual Report on Form 20-F.

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