Hangar12 Gold Winner in Pro Awards
Hangar12 model advertising company
HANGAR12 Ranked Top Marketing Agency by Chief Marketer
Multichannel marketing campaign for Ricotta Cheese National Brand dished up greater than 11 million impressions. HANGAR12 additionally named one of many Top Brand Agencies within the USA
We are proud to be named a PRO Awards winner for the third straight yr. And particularly the Gold Award within the yr of the Olympics!”— Kevin Keating, President of HANGAR12 CHICAGO, IL, USACHICAGO, IL, UNITED STATES, August 19, 2021 /EINPresswire.com/ — When considering of dishes made with Ricotta cheese, your listing in all probability begins and ends with lasagna. During the 2020 vacation season that was an issue for a nationwide model of Ricotta cheese, because the pandemic meant fewer individuals had been internet hosting massive gatherings, and due to this fact fewer individuals had been making massive batches of lasagna. So HANGAR12 helped the model to point out its viewers that Ricotta cheese may be used to create loads of different dishes with a multichannel shopper promotion advertising marketing campaign.HANGAR12 referred to as on chef/Food Network persona/model spokesperson Emily Ellyn to develop a dozen recipes utilizing Ricotta cheese after which movie enjoyable educational movies. The movies had been hosted on a devoted web site the place guests may vote for their favourite recipe and be entered into the Holiday Lotta Ricotta Instant Win Game & Sweepstakes. Five hundred on the spot winners acquired Cuisinart kitchen instruments; the grand prize winner was awarded a set of Cuisinart home equipment.The model relied closely on social media to advertise the recipes and giveaways all through November and December. On Pinterest it focused customers who searched or confirmed curiosity in phrases associated to “vacation fanatic” and “ricotta cheese and recipes;” on YouTube it ran bumper adverts, every with a novel CTA. On Instagram and Facebook it carried out a wide range of advert codecs. Facebook was its most efficient social channel to generate clicks to the web site. HANGAR12 additionally created programmatic digital adverts that emphasised the Cuisinart prizes and despatched a sequence of emails to its subscribers, whereas Chef Ellyn promoted the recipes to her social following. The marketing campaign generated greater than 763,000 contest entries. The Facebook CTR was greater than double the corporate’s purpose, whereas electronic mail CTRs had been almost triple the benchmark. The model offered via all of the Ricotta it was capable of produce. As for the most well-liked Ricotta cheese recipes, they had been Bacon, Egg and Cheese Biscuit and Cheezy Chicken Alfredo Casserole.HANGAR12’s marketing campaign gained the gold award introduced on the current PRO Awards Virtual Gala. For 29 years the PRO Awards has been the world’s main recognition program for excellence in model activation and shopper promotion advertising. From buzz campaigns and digital advertising to influencer packages and experiential activations, and past… that is the ‘look ebook’ into the very best campaigns of the yr—awarded by a panel of main brand-side entrepreneurs. Over 1,000 entries had been submitted from across the globe. And this vacation marketing campaign was named the very best of the very best.Earlier this yr, Chief Marketer named HANGAR12 to the trade’s solely complete listing of the very best engagement & activation companies. Chief Marketer, a number one writer of content material, recognition packages and coaching occasions for Fortune 1000 entrepreneurs, unveiled HANGAR12 company within the 2021 Chief Marketer 200 (CM200). It is the world’s solely editorial itemizing of best-in-class model engagement and activation companies.The CM200 options editorial listings and protection of companies spanning quite a few classes and particularly listed HANGAR12 as one of many Top 12 Promotion Marketing companies. The editorial profile of HANGAR12 consists of particulars on its core capabilities and specializations, examples of excellent work, and a Q&A with Vice President, Greg Keating.HANGAR12 was chosen to the CM200 primarily based on a number of standards, together with: insightful shopper testimonials; excellent case examine submissions; excessive caliber, constant work throughout packages and purchasers; revolutionary and inventive executions; and daring and provoking ideas and concepts which are transferring the trade ahead. HANGAR12 is called a thought chief of their craft and consultant of the very best of the advertising trade.ABOUT HANGAR12
HANGAR12 is a number one impartial model advertising company for regional, nationwide and world Consumer Package Goods (CPG). We consider that all the things begins with the buyer. That’s our solely rule. Our Consumer First® method allows collaboration with customers all through our inventive course of to make sure profitable activation of the model. HANGAR12 focuses on advertising CPG manufacturers via digital promoting and advertising, shopper promotions, social media and shopper advertising, in addition to being among the finest consumer-centric advertising companies. HANGAR12 continues to rank as a high advertising company within the U.S. for over 10 years. We make use of each company and brand-side advertising consultants to craft sensible options to develop manufacturers by partaking customers… in all places. We’ve been main with this method for years on extremely recognizable manufacturers within the meals & beverage, snacks, sweet, retail and residential & workplace classes. Learn extra at Hangar12.com.ABOUT CHIEF MARKETER
Global on-line content material portal Chief Marketer, an Access Intelligence model, arms aspiring CMOs with the instruments, insights, knowledge and coaching they should grasp the ‘subsequent frontier of promoting’—an age of promoting a lot much less depending on promoting and rather more centered on the remainder of the branding toolkit. CM has greater than 150,000 readers who depend on its content material and reside occasions to assist them reduce via the noise and discover the options essential to optimize their efficiency. From digital, direct and content material advertising to social, experiential, promotion and extra, our weekly newsletters and day by day web site content material covers all of it. In addition to the CM200, Chief Marketer additionally produces the PRO Awards and recognition packages together with Masters of Martech and Future CMOs. Learn extra at chiefmarketer.com.Greg KeatingHangar12+1 [email protected] us on social media:FacebookTwitterLinkedIn
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August 19, 2021, 06:38 GMT
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