The Affiliate Marketing Podcast – The Future of Partner Discovery with Alex Phillips

As we’re nearing the top of Season 4 of the Affiliate Marketing Podcast, Lee-Ann is joined by one other nice visitor this week. In this week’s episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Alex Phillips, the founder of, to debate all issues affiliate administration and associate discovery.
Alex Philips began his profession within the affiliate trade by operating an internet consumer generator content material platform, earlier than shifting turning into an affiliate supervisor for a tech firm years later. Using his intensive data and experience from over 25 years throughout the trade, Alex then went on to arrange a pc software program organisation, often called Not solely does supply a tailor-made discovery answer to manufacturers, but it surely additionally helps manufacturers to supply companions of all styles and sizes from a quantity of completely different networks, from conventional associates to influencers to complimentary companies. To be taught extra about go to their web site at
Listen to listen to extra about:

The significance of discovering the best affiliate companions, it doesn’t matter what trade you use in.
How associate discovery has advanced and the longer term that it has throughout the internet affiliate marketing trade.
How instruments reminiscent of will be extremly helpful for manufacturers, it doesn’t matter what their measurement.


[04:00] Alex discusses how he tackles the issues that come with monitoring and discovery throughout the trade.
[15:05] Alex tells Lee-Ann how may help to search out the third-occasion entity and never simply associates.
[26:00] Lee-Ann and Alex speak about conversion and click on by means of charges and the way they can be utilized to find out what number of clients a model might be more likely to get.
[35:00] Alex explains the significance of negotiation when constructing relationships, setting out clear KPI’s and constructing frameworks.
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About the Author: Amanda