The Knot Worldwide Accelerates Innovation and Growth in Marketing and eCommerce with New Additions to Global Leadership Team | Business

NEW YORK–(BUSINESS WIRE)–Aug 23, 2021–The Knot Worldwide, the worldwide chief in digital wedding ceremony planning, introduced in the present day that 4 new vice presidents have joined the corporate to additional drive innovation and development by way of advertising and marketing and eCommerce—all powered by high tier expertise throughout the globe. New hires embrace: Kiara Kempski, Vice President of Global Consumer Marketing; Sofia Serra, Vice President of Global Product & Lifecycle Marketing; Caryne Say, Vice President of B2B Marketing; and Stephanie Whitacre, Vice President of Merchandising eCommerce.“I’m thrilled to welcome 4 new, gifted people to The Knot Worldwide group; they are going to be key in constructing our enterprise income momentum in precedence areas of eCommerce and advertising and marketing because the business bounces again and solutions the pent up demand for weddings,” mentioned Tim Chi, CEO of The Knot Worldwide. “Kiara, Sofia, Caryne and Stephanie convey a wealth of expertise, spectacular backgrounds and a confirmed observe report of success in their respective specialties. With their management, we’re uniquely positioned to ship richer experiences to our {couples} and small enterprise companions to serve our mission of offering one of the best all-in-one wedding ceremony planning answer.”
“Strengthening our management throughout advertising and marketing and eCommerce is vital to our continued development as the worldwide chief in digital wedding ceremony planning,” mentioned Emily Markmann, CHRO of The Knot Worldwide. “Strong, various management and considering is the core of our enterprise, and these 4 completed leaders replicate our firm, prospects and the worldwide attain we’re constructing.”Kiara Kempski, Vice President of Global Consumer Marketing, oversees shopper advertising and marketing efforts throughout The Knot Worldwide’s international portfolio of wedding ceremony manufacturers, together with The Knot, Marriage ceremonyWire US, Bodas throughout Europe and Latam, Hitched in the UK and Marriage ceremonyWire India. Kiara brings to The Knot Worldwide a uncommon background of promoting analytics and measurement expertise with award successful model storytelling. She joins The Knot Worldwide from Ancestry, the place she was Head of Global Programming and Brand Media. Over her eight 12 months time there, she oversaw content material & media technique, together with funding and measurement for Ancestry’s largest development channels. In this position, she developed a worldwide branded content material engine main to a Cannes Lion win, quite a few Effies, Webbies, and most notably to an Emmy-nominated TV sequence. Her work helped to form the household historical past and DNA class, and Ancestry’s multi-billion-dollar subscription enterprise valuation. In her ultimate two years at Ancestry, Kiara additionally led the corporate’s holistic Diversity, Equity & Inclusion technique and initiatives.Sofia Serra, Vice President of Global Product and Lifecycle Marketing, leads adoption and lifecycle technique throughout the corporate’s portfolio of world wedding ceremony manufacturers. Sofia’s expertise contains constructing and rising product and advertising and marketing capabilities for tech startups in the psychological wellness and meals supply areas. Sofia was previously a Global Head of Product Marketing at Facebook, chargeable for the total inbound and go-to-market technique of a portfolio of media merchandise. Sofia additionally brings 11+ years at McKinsey & Company, centered on serving international shopper, leisure and tech leaders throughout a number of advertising and marketing subjects — together with product portfolio technique and administration, acquisition and lifecycle advertising and marketing, model technique, in addition to income administration & pricing. She additionally drove agile product improvement and agile advertising and marketing efforts with McKinsey Digital Labs, and was school at McKinsey Academy and Experience Studios. Sofia is at present an advisor to the Product Marketing Alliance and school at General Assembly. She can also be a board advisor for journalism and performing arts organizations globally.Caryne Say, Vice President of B2B Marketing, leads B2B income development overseeing model and demand era efforts that assist to drive new enterprise throughout the largest wedding ceremony vendor marketplaces throughout The Knot and Marriage ceremonyWire. As a high revenue-focused B2B advertising and marketing chief, Caryne has spent greater than 15 years setting the strategic imaginative and prescient aligning demand era, content material advertising and marketing, branding, digital advertising and marketing, go-to-market improvement, and accelerating new enterprise development for quick rising tech firms from Silicon Valley to New York City together with LivePerson, Grovo, Breather, and extra just lately, Cedar. Recognized each domestically and globally for her data of revenue-focused advertising and marketing, Caryne can also be routinely invited to share her experience with audiences throughout the tech business around the globe.Stephanie Whitacre, Vice President of Merchandising eCommerce, oversees merchandising technique for the corporate’s quickest rising eCommerce enterprise —most notably The Knot Registry Store, The Knot Invitations and Marriage ceremonyWire Invitations. Recent additions to The Knot Registry Store underneath Stephanie’s management embrace The Knot Experiences, greater than 600 in-person experiences provided in extra areas throughout the U.S. than every other main registry supplier, plus house innovation manufacturers like Havenly, Ring and Winc. With 15 years of expertise in shopping for, planning and digital, she has a wealth of expertise from a various set of retail firms together with Bergdorf Goodman, Burberry, Bloomingdales and HBC. Stephanie labored most just lately at HBC for Saks Off Fifth because the VP DMM of Women’s RTW. Within her time at Off Fifth she was instrumental in the expansion of a number of new and rising companies, most notably taking the newly launched model Karl Lagerfeld from $500k to over $15M in a three-year span, by way of unique product improvement. Stephanie is an lively member of Chief, a non-public community of ladies executives centered on connecting and supporting ladies leaders making choices and influencing change.About The Knot WorldwideWith over 4 a long time of experience in the marriage business, The Knot Worldwide is the biggest international wedding ceremony planning firm. The Knot Worldwide helps {couples} plan each facet of their weddings, from discovering inspiration and native wedding ceremony professionals to creating and managing all visitor experiences, wedding ceremony registries and extra by way of The Knot, Marriage ceremonyWire, Bodas.web,, Marriage, Marriage,, Mariages.web and different manufacturers. Having impressed and empowered greater than 40 million {couples} to plan a marriage that’s uniquely them, The Knot Worldwide gives main wedding ceremony marketplaces, personalised wedding ceremony web sites, planning instruments and registry companies with its manufacturers in 16 international locations throughout North America, Europe, Latin America and Asia.The Knot Worldwide additionally contains way of life manufacturers The Bump for being pregnant and parenting, The Bash for bringing vital celebrations to life with leisure distributors, How They Asked for proposal inspiration and tales and extra. The firm has US workplaces in New York, New York; Washington, DC; Norwalk, Connecticut; Austin, Texas; Omaha, Nebraska; and Portland, Oregon; and worldwide workplaces in Barcelona, Spain; Galway, Ireland; Guangzhou, China; Gurgaon, India; and London, England.
View supply model on Melissa BachSenior Director, Brand [email protected]: UNITED STATES NORTH AMERICA NEW YORKINDUSTRY KEYWORD: RETAIL LUXURY OTHER CONSUMER CONSUMER CATALOG BRIDAL SPECIALTYSOURCE: The Knot WorldwideCopyright Business Wire 2021.PUB: 08/23/2021 09:00 AM/DISC: 08/23/2021 09:02 AM

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