Foxtel has recruited Virgin Australia’s former model and marketing chief, Michael Nearhos, as its new government director of marketing to supervise a centralised marketing, inventive, media and content communication team.
Nearhos, who has spent the final 5 months consulting to the Bank of Queensland, joins Foxtel on 14 September and stories to chief buyer, marketing and income officer, Hilary Perchard. He comes with a raft of marketing expertise within the monetary providers, aviation and media sectors together with two-and-a-half years as basic supervisor of brand name and marketing at Virgin Australia; 5 years as GM of brand name expertise at National Australia Bank; and two years as GM of marketing media and analytics at Commonwealth Bank.
In an inner electronic mail sighted by CMO, Perchard mentioned Nearhos’ function is designed to convey collectively numerous capabilities below one chief. Perchard joined Foxtel earlier this 12 months to supervise the client, income and marketing capabilities following the departure of Kieran Cooney to TPG in January.
Credit: Michael Nearhos Michael Nearhos
Perchard joined Foxtel from Activision Blizzard, the place he was chief income officer. Prior to this, he labored at Fox Networks within the US masking technique, marketing, gross sales, digital and direct-to-consumer. Perchard additionally spent 12 years at Sky within the UK and US in roles stretching from marketing to product technique and investments.
The newest appointment is a step ahead in delivering on a rejuvenated technique for the Foxtel enterprise, Perchard mentioned.
“We are making good progress setting out a technique for a constructive future for Foxtel. One the place we double-down on our efforts to offer clients a terrific expertise, the place our merchandise are more and more streaming led and the place aggregation performs much more vital function in our future,” he said.
“Michael has performed a key function in driving innovation in buyer expertise, remodeling media technique and shopping for, social and content marketing, in addition to game-changing sports activities sponsorships.
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“Centralising marketing, inventive, media and content communications capabilities will give us the chance to create extra built-in and partaking marketing and communications campaigns for Foxtel.”
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