Electronics firm LG is operating a social activation with the very popular Facebook group “My spouse married Mirror and left my marriage in ruins”. LG additionally partnered with Hong Kong actor Joey Leung to save lots of the “ruined marriage” precipitated by wives who liked boyband MIRROR.
The execution is likely one of the first promoting campaigns with the Facebook group which has gone viral in only a month’s time. LG has invited Joey Leung as a wedding counsellor to assist “former” wives and husbands rekindle the “damaged relationship”.
The marketing campaign asks “exes” to share their most “unacceptable” incident precipitated by the opposite half’s obsession in the direction of MIRROR that has now left the wedding in a troublesome place. The recruitment of “ruined marriage” {couples} have already began and will probably be ended on 29 August 2021. LG will then choose two pairs of the “poorest” {couples} and assist them recuperate their happiness by presenting them merchandise they really feel males would love from the model, reasonably than the merchandise they’re “being informed” to purchase from manufacturers and naturally their wives, as a result of sheer love for MIRROR.
Actor Leung will then current the items together with LG OLED TV and UltraGear Monitor on the doorways of those {couples}, after which in fact share some tips about the way to “begin over” with their “ex-wives” and “ex-husbands” and actually be a greater half.
According to Hong Kong primarily based digital company, The ROOF which helped conceptualise and execute the marketing campaign, the 2 primary merchandise which are to be promoted by the marketing campaign are the OLED TV and UltraGear Gaming Monitor. While the company didn’t share the specifics of the ROI set, it mentioned that social engagement likes, feedback, reactions and video views are some key metrics the workforce will probably be searching for.
The marketing campaign will run on Facebook for roughly 4 weeks.
Founded on 3 July, members of the Facebook group claimed that the 12-member boyband has stolen the hearts of their wives and at occasions their sisters and moms. One of the members even pleaded with firms to not use MIRROR in addition to one other Cantopop boyband ERROR of their advertising and marketing for mooncakes within the lead as much as the Mid-Autumn Festival in September. This is as a result of the husbands won’t be able to complete all of them. As a determine of speech, the remark mentioned: “All husbands will eat to their deaths.”
Influencer advertising and marketing has turn into more and more popular in Hong Kong these days, with manufacturers turning to micro-influencers and nano-influencers, particularly. According to Vin Ng, enterprise growth director for Spread-it, Hong Kong’s largest micro-influencer platform, “all boats rise” whether or not a model is working with a micro- or nano-level influencer. “Going micro doesn’t imply having to ditch the massive names; when you have the funds, it’s at all times higher to work with each,” Ng informed MARKETING-INTERACTIVE.
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