Liftoff, a Redwood City, CA-based international performance-based cell app advertising and marketing optimization platform, and Vungle, a San Francisco, CA-based international cell app discovery and enablement platform, have entered right into a definitive settlement to mix.
The merger, which is anticipated to shut on the finish of September, will create one of many world’s largest unbiased and privacy-friendly platforms that fuels the complete cell app progress cycle throughout person acquisition, engagement, monetization, and analytics.
Liftoff co-founder and CEO Mark Ellis will lead the mixed firm as CEO and Vungle CEO Jeremy Bondy shall be assuming the position of President. The transaction follows prior majority investments from personal fairness funds managed by Blackstone in each Liftoff and Vungle. Blackstone will proceed to actively assist the mixed firm as the bulk shareholder by means of this subsequent section of progress and innovation.
Liftoff and Vungle presently function as complementary companions throughout the advertising and marketing ecosystem, every with confirmed observe information of delivering modern business options. Its know-how allows cell app entrepreneurs to amass and retain excessive worth customers at scale, by delivering greater than two billion participating advertisements every day throughout greater than 550,000 cell apps in additional than 140 nations by means of superior machine studying, prediction intelligence and inventive optimization capabilities.
Vungle operates one of many largest and most numerous cell monetization platforms, with over 100,000 direct SDK integrations throughout main cell app publishers and 15,000 particular person content material creators throughout its influencer advertising and marketing platform, along with a broad suite of sturdy capabilities throughout person acquisition, inventive applied sciences, and content material analytics
The merger will speed up key progress initiatives for each firms and allow the mixed firm to proceed to serve the business with world-class options, fueled by market-leading product and technical innovation.
Liftoff is an entire cell app advertising and marketing platform that helps firms purchase and retain top quality cell app customers at scale. The firm makes use of prediction intelligence and unbiased machine studying to search out engaged customers at scale for cell app entrepreneurs, inventive testing to ship probably the most participating advert expertise and a novel pricing mannequin to optimize for LTV objectives. The firm has a world presence with places of work in New York, San Francisco, Seattle, Berlin, London, Paris, Singapore, Seoul, and Tokyo.
Vungle is a information for progress and engagement, remodeling how folks uncover and expertise apps. Mobile utility builders associate with Vungle to monetize their apps by means of modern in-app advert experiences which might be impressed by perception and crafted with creativity. The firm additionally has places of work around the globe in London, Berlin, Beijing, Tokyo, Seoul, Singapore, Los Angeles, New York, and Helsinki.