MANILA, Philippines — Prior to the growth of “influencer” tradition these days, an organization has been amongst those who had pursued the enterprise of influencer marketing.
Six years in, it’s celebrating the milestone with three new feats, together with increasing its attain within the United States.
Spark It has helped form the foundations of influencer marketing within the Philippines. The company helped elevate influencer marketing as one of many key pillars to think about for model’s marketing efforts – executing a large number of campaigns, amplified utilizing credible key opinion leaders (KOLs), championed activations inside communities, fan teams, area of interest influencers and creators, and mounted a number of on-ground and digital occasions.
“We actually take delight in our fixed innovation of Influencer Marketing within the Philippines. From being the pioneer in using platforms like Facebook and Instagram for marketing campaigns within the early 2010s, to completely using the energy of microinfluencers and neighborhood teams, our best win is with the ability to adapt to the fast-growing atmosphere of our trade,” stated Kara Santiago-Dagdag, Managing Partner and Chief Operating Officer.
The company has bagged worldwide awards, together with one from Public Relations Asia Singapore, Marketing Interactive, and for Santiago Dagdag, who was named Woman to Watch 2020 by Campaign Asia.
The firm, nevertheless, shouldn’t be spared with the challenges of operating a enterprise amid a pandemic. It is much more difficult to maneuver ahead as the character of the enterprise depends on connection and interplay.
The company discovered methods to nonetheless make issues work, particularly with its human useful resource — the center of its enterprise mannequin.
“One of our best wins is with the ability to present psychological well being help through our healthcare supplier to anybody who might have it. We have additionally utilized necessary relaxation days and no assembly block offs on Monday mornings and Friday afternoons in order that the staff can ease into the work week and ease into the weekend with ease,” Santiago Dagdag shared in an unique interview with Philstar.com.
At the corporate’s sixth 12 months anniversary final July, the model revealed three surprises that mark extra milestones.
It unveiled its latest look and emblem. It additionally introduced that it’s increasing its enterprise in Los Angeles, California. Spark It Los Angeles can be offering administration illustration for US-based Filipino skills to assist them seize alternatives for collaboration and turn into companions for his or her digital progress.
The third shock was its partnership with The Plastic Flamingo (The Plaf), a company that collects plastic waste to supply emergency shelters, piles and pontoons.
For Spark It, the partnership is sensible because the company is within the enterprise of public relations which produces a number of seeding kits. Most of those kits are manufactured from supplies that produce and go away massive quantities of carbon footprint. With this partnership, the corporate hopes to be extra socially and environmentally aware by changing into a group level for plastic waste throughout the firm and its exterior companions.
With challenges forward, the corporate retains in thoughts a golden rule most astute businesses have come to worth, particularly amid unsure instances.
“There is not any simple method to navigate by way of a enterprise throughout a pandemic, but when there’s something that we have realized, is that you need to at all times put your people first. When you may have your self and your staff are the forefront of your priorities, choices that can be for his or her profit will come simply,” Santiago Dagdag identified.