When Content Marketing World powers again up as an in-person occasion on the finish of September, it will achieve this with a keynote speaker finest identified for documenting the work of highly effective folks.The Cleveland-based Content Marketing Institute on Wednesday morning, Aug. 25, introduced that photographer, creator and documentarian Pete Souza will be the keynote speaker for the 2021 model of Content Marketing World. The occasion runs Sept. 28 via Oct. 1, each in particular person and just about. Souza will seem on stage on the Huntington Convention Center of Cleveland on Thursday, Sept. 30.Souza was the chief official White House photographer for President Barack Obama and an official White House photographer from 1983 to 1989 for President Ronald Reagan. His two books about his time within the White House, “Obama: An Intimate Portrait” and “Shade: A Tale of Two Presidents,” have been New York Times bestsellers. Souza additionally made a documentary, “The Way I See It,” based mostly on his books.In saying Souza because the keynote speaker, the Content Marketing Institute famous that he “was an eyewitness to the distinctive and great duties of being probably the most highly effective particular person on Earth.” During the eight years he photographed Obama, Souza estimates he took roughly 1.9 million pictures. He witnessed key moments that included the White House response to the raid that killed Osama bin Laden.Stephanie Stahl, basic supervisor of the Content Marketing Institute, mentioned in an announcement that Souza “is a grasp visible storyteller. His iconic pictures inform highly effective and emotional tales. We’re so excited to welcome him to the Content Marketing World stage to share his experiences being the ‘eyes’ of the White House and his journey from famend photojournalist to award-winning documentary storyteller.”Souza will be a part of an enormous second for Content Marketing World, which will happen in particular person once more — although additionally with a robust on-line element — after the coronavirus pandemic compelled it to be a completely digital occasion in 2020.”We cannot need to get again to Cleveland,” Stahl mentioned in a cellphone interview. “For lots of people, it will be a little bit of a homecoming.”Stahl mentioned Content Marketing World will function greater than 100 audio system, 20 instructional tracks, networking and a celebration on the Rock & Roll Hall of Fame. The Content Marketing Institute and its father or mother, Informa Connect, have established strict security protocols for the occasion that embrace a requirement of a proof of vaccination or a unfavourable COVID check, Stahl mentioned. Medics will be accessible onsite for testing, she added.Past Content Marketing World occasions have attracted 3,000 to 4,000 folks, however the in-person expectation for this 12 months’s occasion is far smaller, about “1,000-plus,” Stahl mentioned.”We’re completely comfy with that,” she mentioned.Last 12 months’s just about occasion drew about 2,000 individuals, Stahl mentioned, and people experiencing Content Marketing World that approach will see not simply stay streams of occasions, however classes and networking alternatives designed particularly for a digital viewers.She mentioned regardless of the challenges of the previous year-and-a-half, content material entrepreneurs who will be presenting at or attending Content Marketing World “have produced unimaginable work” and “proceed to innovate and drive the trade ahead.”Registration data is right here. Stahl mentioned attendees can change their move from digital to in-person, or from in-person to digital, via Sept. 3.