MARKETING-INTERACTIVE is worked up to announce the shortlist for the Agency of the Year Awards and MARKies 2021 Malaysia. As the premier award present turns 12, we are honoured to have the ability to showcase businesses based mostly in Malaysia, excelling with their excellent shopper work and companies, well-run enterprise efficiency, and basic administration throughout 31 defining classes.
This yr we additionally launched six new thrilling classes to mirror the evolving advertising and promoting trade: Analytics Agency of the Year, Experiential Marketing Agency of the Year, Full Service Agency of the Year, Lead Generation Agency of the Year, New Kid on the Block, and Performance Marketing Agency of the Year. With a give attention to the individuals who make the magic occur, we additionally added three new particular person classes, Agency Leader of the Year, Agency Team of the Year and Rising Star (Agency expertise beneath 30).
Meanwhile, this yr’s MARKies noticed 37 classes open for entry, throughout two important segments – Creative Ideas and Media Usage, aimed to recognise and reward the most progressive, artistic and efficient campaigns spanning Malaysia’s whole advertising companies trade. In the first phase, new additions included, Most Creative- Audio, Most Creative- Campaign Pivot, Most Creative- COVID 19 Response and Most Creative- Influencers / KOLs. The second phase included, Most Effective Use- Audio and Most Effective Use- Influencers / KOLs. Agencies additionally had the alternative to enter our new particular person classes and win awards for Best Account Manager, Best Art Director/Designer and Best Copywriter beneath the MARKies umbrella.
This yr’s Agency of the Year and MARKies entries have been judged by an impartial panel of 30 client-side entrepreneurs.
Judge Tara Tan, chief advertising officer, XIXILI Intima, stated, “Judging was thrilling, and it makes me proud to be working in a discipline the place you see such an energetic convergence of artistic and progressive thought being demanded to drive holistic built-in methods for manufacturers who are not solely competing in already vastly disrupted markets, however in an setting that has been additional thrown into dysfunction by the Covid-19 pandemic.”
Also weighing in on the entries was Rachel Lee, basic supervisor, advertising, The Food Purveyor who stated the entries have been met with a constantly excessive commonplace. “The businesses demonstrated their means to be fast thinkers and resilience in the direction of unprecedented occasion is spectacular,” she stated.
Judge, Derek Tan, chief model officer, Carsome added, “Some of the entries demonstrated nicely thought by means of engagement channels and factors of curiosity and interplay with the related audience, that may stand out with each bodily and built-in digital personalised experiences”.
While the winners will likely be introduced on 24 September 2021, lets check out the shortlists for the yr.
Agency of the Year Finalists
Analytics Agency of the Year • ADA Asia Malaysia• Ampersand Advisory• Entropia• Webqlo• Zeno Malaysia
B2B Agency of the Year• Archetype Malaysia• Edelman Malaysia• FCB Malaysia• Qlic Solution• Rhingle
Boutique Agency of the Year• 4 Thirteen Group• Be Strategic• Conten.T• Mad Hat Asia• VoxEureka
Branding Agency of the Year• DIA Brand Consultants• FCB Malaysia• FOREFRONT International• LF Creative• M&C Saatchi Malaysia• Yellow Leads
Content Marketing Agency of the Year• BORN Group• CR8 Consultancy• Edelman Malaysia• FCB Malaysia• Kingdom Digital Solutions• Webqlo
Consultant of the Year• Ampersand Advisory• Beatnk• Edelman Malaysia• Entropia• FCB Malaysia• GO Communications• Kingdom Digital Solutions• Meekco.Asia• Yellow Leads
Content Marketing Agency of the Year • Edelman Malaysia• FCB Malaysia• Kingdom Digital Solutions• Reprise• Yellow Leads
Creative Agency of the Year• Entropia• FCB Malaysia• FOREFRONT International• Kingdom Digital Solutions• LF Creative• M&C Saatchi Malaysia• The Clan• Wofollow
CRM & Loyalty Marketing Agency of the Year• CLICK SERVICES• Entropia• FCB Malaysia• Kingdom Digital Solutions• Wofollow• Design Consultancy of the Year • DIA Brand Consultants• Entropia• FCB Malaysia• LF Creative• THE FAME
Digital Agency of the Year• ADA Asia Malaysia• Elixus Agency• Entropia• Kingdom Digital Solutions• Light Up 7• M&C Saatchi-I• PHD Media• Rhingle• SearchGuru
Event Marketing Agency of the Year• Geek Events• Jiggee• Light Up 7• Qlic Solution• Rhingle• Star Event• Sumo Eleven
Experiential Marketing Agency of the Year• FrameMotion Studio• GO Communications• Jiggee• Sumo Eleven• THIRTY THREE POINT THREE
Full Service Agency of the Year • ADA Asia Malaysia• Entropia• FCB Malaysia• Rhingle• Tigerwolves Marketing• Webqlo• Yellow Leads
Independent Agency of the Year• ADA Asia Malaysia• Ampersand Advisory• Entropia• FOREFRONT International• GO Communications• Jiggee• Kingdom Digital Solutions• Mad Hat Asia• Meekco.Asia• Sumo Eleven
Influencer Agency of the Year• Archetype Malaysia• FCB Malaysia• GO Communications• Kingdom Digital Solutions• Mad Hat Asia• PersonEdge• Rexer
Integrated Marketing Agency of the Year• Entropia• FCB Malaysia• SearchGuru• Tigerwolves Marketing• Webqlo
Lead Generation Agency of the Year • Ampersand Advisory• FCB Malaysia• Meekco.Asia
Market Research Agency of the Year• GfK Malaysia• Milieu Insight• OPPOTUS• The Nielsen Company (Malaysia) • Webqlo
Media Agency of the Year• Ampersand Advisory• Entropia• Universal McCann
Mobile Marketing Agency of the Year• CLICK SERVICES• Entropia• Kingdom Digital Solutions
New Kid on the Block • Beatnk• Elixus Agency• Mutant Communications• SPLIVE• Tigerwolves Marketing
PR Agency of the Year• Be Strategic• Bridges PR• Edelman Malaysia• Mad Hat Asia• VoxEureka
Performance Marketing Agency of the Year • ADA Asia Malaysia• Aforemention (subsidiary of FOREFRONT)• Ampersand Advisory• Elixus Agency• Maxis eCommerce & Retail• Meekco.Asia• Reprise• SearchGuru
Programmatic Agency of the Year• Ampersand Advisory• Entropia• Matterkind• PHD Media
Public Relations Agency of the Year • Archetype Malaysia• Be Strategic• BRIDGES PR• Edelman Malaysia• GO Communications• Lumos Hill+Knowlton Strategies• Mad Hat Asia• Mutant Communications• VoxEureka
Search Marketing Agency of the Year• LOCUS-T• Reprise• SearchGuru
Social Media Marketing Agency of the Year• Edelman Malaysia• Entropia• FCB Malaysia• GO Communications• Kingdom Digital Solutions• M&C Saatchi-I• Reprise• Wofollow
Specialist Agency of the Year• Archetype Malaysia• FCB Malaysia• FOREFRONT International• Mad Hat Asia• Maxis eCommerce & Retail• Rhingle• SPLIVE• Zeno Malaysia
Video / Production Company of the Year• Ampersand Advisory• Creative Walk• FCB Malaysia• Kingdom Digital Solutions• Light Up 7• Rexpo• SCM ASIA• YEA Business
Agency Leader of the Year • Be Strategic – Ashvin Anamalai• Elixus Agency – Cyril Dhenaut• FCB Malaysia – Shaun Tay• FOREFRONT International – Darien Mah• GO Communications – Peter De Kretser• M&C Saatchi Malaysia – Datin Seri Lara Hussein• Reprise – Stanley Clement
Agency Team of the Year • BRIDGES PR• Edelman Malaysia• FCB Malaysia• Mad Hat Asia• Naga DDB Tribal
Rising Star • 4 Thirteen Group – Jan Lee Joe Jian• FCB Malaysia – Jamie Hendricks• Mutant Communications – Victoria Brown• Reprise – Nadia Iskandar van Wensveen
MARKies Finalists
Most Creative – Audio • Blanc by Entropia – Making Juicy Milk No.1 – Grooving to the beat of the style: #12JuicyMilkStyleTheBeat• FCB Malaysia – We Are In It With You, All the Way• Invictus Blue – F&N Gets Malaysians To Literally Shake It Off With A Song• MediaCliQ – Allianz Social Content• Naga DDB Tribal – KFC You Soon
Most Creative – Campaign Pivot • ADA Asia Malaysia- 30 days changed into 30 good deeds. 30 Hari, 30 Amalan. Doing good in dangerous instances.• Dentsu LHS – WONDA Booster ‘Twice the Kick’ Campaign• FCB Malaysia – Hikmah – Helping Malaysians See The Silver Linings Behind The Challenges• FCB Malaysia – Jauh Di Mata, Setia Di Hati• GO Communications – Change The Game• Industria – How to achieve 1.9 billion views with 0 media price range?• LOKi Digital – 30 Days To Raya• Sentient by Entropia – NESPRESSO Barista Creations Experience• SKALE – Anchor Legendairy Smile with Cheese• The Teeth – ‘The Balvenie Handcrafted By’ Launch Event
Most Creative – Communications / Public Relations • Acendus Communications, Industria – STOP THE BLACK MARKET• Be Strategic – Lazada 11.11 Shopping Festival 2020• Blanc by Entropia – How The Chicken Rice Shop Got Malaysians Standing• Entropia – How BMW Gained 39.6X Earned Media By Breaking The Rules of Lockdown• GO Communications – Celebrating Greatness• GO Communications – GoPro Hero9 – ‘When a Hero Comes Along!’• Mad Hat Asia – Kotex Limited Edition• Mad Hat Asia – Heineken® 0.0 #SocialiseResponsibly• Noir by Entropia – TNB Finds Love And Revives The Malaysian Spirit Through The Voice Of The Future• VoxEureka – BMW Supports Local
Most Creative – Content Marketing • Blanc by Entropia – foodpanda Deliver Joy• FCB Malaysia & Trapper Group – Talitha’s Hunt For Happiness• GO Communications – Change Your Life• M&C Saatchi Malaysia – Celcom 5G Future• Noir by Entropia – A Recipe of Malaysian Culture as Composed by Pepsi• Noir by Entropia – TNB Finds Love And Revives The Malaysian Spirit Through The Voice Of The Future• OMD Malaysia – Medisafe Infinite+ : Hospital Love Story• Rouge by Entropia – As Easy As ABCD: A Guerilla Content Strategy For Growth-Concerned Mothers• Rouge by Entropia – Turning Moms’ Immunity Anxieties into Immunity Advisors in The New Normal• Yellow Leads- Heat -Tea Saviour
Most Creative – COVID-19 Response • Entropia – Breaking the Rules of Lockdown with the Only Showroom Opened During Lockdown• FCB Malaysia – Light In A Time Of Darkness• Merdeka LHS – Coca-Cola: For The Human Race• Naga DDB Tribal – Tiger Street Food Virtual Festival• Noir by Entropia – Uniting Malaysians with only one put up• Noir by Entropia – WONDA Pivots Into New Norm• Reprise Digital – Jom #JagaMulut With Listerine• Sumo Eleven – Chivas Bar-United• VoxEureka – BMW Supports Local• Wavemaker Malaysia – L’Oreal Virtual Beauty Commerce Revolution
Most Creative – Customer Engagement• Blanc by Entropia – How The Chicken Rice Shop Got Malaysians Standing• Dentsu LHS – Ensure Gold Virtual Strength Run• FCB Malaysia – Project Open• Mad Hat Asia – Heineken® 0.0 #SocialiseResponsibly• MediaCliQ, Fishermen Analytics – Life Insurance #BukanExtra• Sentient by Entropia – Anmum Essential Gold Wonderland: How a Virtual Launch Event Led to Brand Affinity• Social Groove Solutions – The Challenge Of The Decade: #TeamBakkwaVSTeamRougan• Star Event – foodpanda Digital Activation
Most Creative – Digital• Compass Interactive – Kiehl’s World Made Better• Entropia – Disrupting the Automobile Digital Landscape with World’s FIRST WebAR (Augmented Reality) Showroom• Kingdom Digital Solutions – Shiseido x Watsons: #MyJapaneseBeauty Asia marketing campaign• M&C Saatchi Malaysia – Celcom 5G Future• M&C Saatchi Malaysia – MeReka Merdeka by Celcom• MediaCliQ, Fishermen Analytics – Life Insurance #BukanExtra• Noir by Entropia – Uniting Malaysians with only one put up• Noir by Entropia – TNB Finds Love And Revives The Malaysian Spirit Through The Voice Of The Future• Rouge by Entropia – Turning Every Digital Touchpoints into Immunity Advisors in the New Normal• Rouge by Entropia – Hacking Through Moms’ Digital Blind Spot by Inserting a Trojan Horse Into A Nursery Rhyme
Most Creative – eSports Marketing • 4 Thirteen Group, ADA Malaysia, Truth Communications – When a Telco Start-Up Became a Gamer• IO Esports – PUBG MOBILE PRO LEAGUE MY/SG Season 2• Mantra Communication – SCORE Stay Home & Run 5K Challenge• OMD Malaysia – Squad Up: Marking our Footprints on the Esports Space• Wavemaker Malaysia – Garnier Men – Game on Gamers
Most Creative – Event (Physical/Virtual)• EXR Entropia – TMOne XR City: The Future of B2B gross sales• GO Communications – GoPro Hero9 – ‘When a Hero Comes Along!’• GO Communications – Celebrating Greatness• Light Up 7 – Most Creative Business Event• Mantra Communication – SCORE Stay Home & Run 5K Challenge• Naga DDB Tribal – Tiger Street Food Virtual Festival• Noir by Entropia – Redesign The Future of Events with Goodday Milk• The Teeth – ‘The Balvenie Handcrafted By’ Launch Event
Most Creative – Experiential • Entropia – Reengineering Experiential Automobile Commerce with World’s FIRST webAR Showroom• EXR Entropia – TMOne XR City: The Future of B2B gross sales• FrameMotion Studio – Firefly by FrameMotion• GO Communications – Change The Game• Invictus Blue – F&N Does Mass Mamak Gathering, MCO-style• LAKOO Advertising & Consultant – Sultan Ibrahim Stadium, The Legacy Lit Grand Launch 2020• M&C Saatchi Malaysia – MeReka Merdeka by Celcom• Naga DDB Tribal – Tiger Street Food Virtual Festival• Sumo Eleven – Chivas Bar-United• The Teeth – ‘The Balvenie Handcrafted By’ Launch Event
Most Creative – Government Sector/Non-Profit Marketing• FCB Malaysia – Project Open• FCB Malaysia – We Are In It With You, All the Way• Invictus Blue – How We Used Toxic Masculinity to Save Lives and RM2mil in PR Value• Meekco.Asia – AirAsia Foundation – DestinationGOOD.com• Wofollow – Post Pandemic Recovery Industry dialogue• Wofollow – Malaysia Top E-commerce Merchant Awards 2020 Virtual Event
Most Creative – Influencers/KOLs • ensemble worldwide – #SisRedahJe! Sekali sembur, bergegar dunia• FCB Malaysia & Trapper Group – Talitha’s Hunt For Happiness• GO Communications – My Home Is My Runway• GO Communications – GoPro Hero9 – ‘When a Hero Comes Along!’• GO Communications – LEGO Super Mario ‘Virtual Playtime’• Mad Hat Asia – Kotex Limited Edition• Noir by Entropia – Pepsi Designs A Platform for Malaysian Artists• Noir by Entropia – A Different Kind of Influencer Voices by Goodday Milk• Rouge by Entropia – Dugro Finds Love Again by Bringing The Mothers Behind Dugro to the Forefront• Sentient by Entropia – #ComfortableBeautifulYear
Most Creative – Integrated Media • A Paper Creative – Together We Blossom, We Flourish• Acendus Communications, Industria – STOP THE BLACK MARKET• Creative Brand Strategy (CBS) – Turn Up The Pink• Dentsu LHS – WONDA Defines A New Class• FCB Malaysia – Heart Baker – Love Triumphs Over Taboos• M&C Saatchi Malaysia – MeReka Merdeka by Celcom• Noir by Entropia – TNB Repairs The Fabric Of Malaysia With A Lesson In Embracing Differences• Noir by Entropia – TNB Finds Love And Revives The Malaysian Spirit Through The Voice Of The Future• Rethink – AFFIN DUO. For the two sides of you• VMLY&R Commerce Malaysia – CIMB e Credit Card: The #FurtherNotOrdinary Card
Most Creative – Launch / Re-Launch • 4 Thirteen Group, ADA Malaysia, Truth Communications – DIY Better with Malaysia’s 1st Fully Customisable & 100% Digital Telco Start-Up• Dentsu LHS – WONDA Defines A New Class• Entropia – We Launched a Car Right in Your Living Room for the First Time• Entropia – First Audition In An Ad• FCB Malaysia – Ocean Harmony• GO Communications – My Home Is My Runway• GO Communications – GoPro Hero9 – ‘When a Hero Comes Along!’• GO Communications – Celebrating Greatness• Noir by Entropia – How Pepsi Struck an Emotional Chord amongst Tonedeaf Malaysians• Yellow Leads – Heat-Tea Saviour
Most Creative – Out-of-Home • 16TWO – Domino’s Valentines Day• Creative Brand Strategy (CBS) – Turn Up The Pink• Sentient by Entropia – Tealive Coffee Breakthrough
Most Creative – Social Media • Blanc by Entropia – How The Chicken Rice Shop Got Malaysians Standing• GO Communications – Change Your Life• Industria – How to achieve 1.9 billion views with 0 media price range?• MediaCliQ – Allianz Social Media• MediaCliQ, Fishermen Analytics – Life Insurance #BukanExtra• PersonEdge – MyDigi Relaunch• Reprise Digital – Biggest ever IG Karaoke session in Malaysia• Yellow Leads – Heat-Tea Saviour• Yellow Leads – Keep The Promise
Most Creative – Specific Audience • 4 Thirteen Group, ADA Malaysia – Carved Out Personas From Real Time Data Across 400k Apps & 166 Categories For A Telco Start -Up To Hyper Target Gamers• ensemble worldwide – #SisRedahJe! Sekali sembur, bergegar dunia• Havas Immerse – Know Your V• Reprise Digital – We did not promote, we triggered Malaysians to purchase!• Rouge by Entropia – Turning Super Premium Moms’ Anxieties into Immunity Advisors in the New Normal• Sumo Eleven – Chivas Bar-United• The Clan motorcycle365 – Comprehensive PLUS• The Teeth – ‘The Balvenie Handcrafted By’ Launch Event• VMLY&R Commerce Malaysia – #DebitjerTM Beep Beep Win• Yellow Leads – Keep The Promise
Most Creative – Video • 4 Thirteen Group – Wanna Hook Up?• Blanc by Entropia – How The Chicken Rice Shop Got Malaysians Standing• FCB Malaysia – Light In A Time Of Darkness• FCB Malaysia & Trapper Group – Silent Guardians 3: The Final Mission• FCB Malaysia & Trapper Group – Talitha’s Hunt For Happiness• Havas Immerse – Know Your V• M&C Saatchi Malaysia – MeReka Merdeka by Celcom• Noir by Entropia – TNB Repairs The Fabric Of Malaysia With A Lesson In Embracing Differences• Noir by Entropia – TNB Finds Love And Revives The Malaysian Spirit Through The Voice Of The Future• Yellow Leads – Heat-Tea Saviour
Most Effective Use – Audio • Blanc by Entropia – Making Juicy Milk No.1 – Grooving to the beat of the style: #12JuicyMilkStyleTheBeat• FCB Malaysia – We Are In It With You, All the Way• Invictus Blue -F&N Gets Malaysians To Literally Shake It Off With A Song• MediaCliQ – Allianz Social Content• Tigerwolves Marketing – ecoBrown’s Steam Brown Rice Radio Campaign
Most Effective Use – Consumer Insights and Analytics• Acendus Communications, Industria – STOP THE BLACK MARKET• ADA Asia Malaysia – Love Local Campaign and PETRONAS Primax 97 with Pro-Race Launch• ADA Asia Malaysia – #KasiTambah• ADA Asia Malaysia – ETR (Pilihlah Boost)• Kingdom Digital Solutions – Grab Loves Local Heroes: An initiative for the smallest of small companies• Rethink – AFFIN DUO. For the two sides of you• Sentient by Entropia – Mums Know Best, Now Fonterra Knows Them Best• Sentient by Entropia – From Data To Demand
Most Effective Use – Content• Blanc by Entropia – Resurrection From The Dead – Your Safe Space, Our Safe Space• Entropia Malaysia – The Unconventional Way to Sell a Car• FCB Malaysia & Trapper Group – Talitha’s Hunt For Happiness• GO Communications – Change Your Life• M&C Saatchi Malaysia – Celcom 5G Future• MediaCliQ – Allianz Social Content• Noir by Entropia – A Recipe of Malaysian Culture as Composed by Pepsi• Noir by Entropia – How TNB Strived Towards Bringing Alive Tunku’S 1957 Merdeka Dream Through Voice Of Future• Noir by Entropia – The Secret Content Recipe of Dairy Champ• Wofollow – #PumpThisWay New Product Launch Campaign
Most Effective Use – Digital• Entropia – Disrupting the Automobile Digital Landscape with World’s FIRST WebAR (Augmented Reality) Showroom• Entropia Malaysia – Bringing Out the Bold in Black• Havas Immerse – Know Your V• Industria – How to achieve 1.9 billion views with 0 media price range?• Maxis eCommerce & Retail – Crocs Ramadan At Home• Mindshare Malaysia – Sunsilk Miss Possible• Noir by Entropia – Goodday Milk Reimagining Digital Campaign Through Covid-19• Noir by Entropia – From Home To Heart: How Tnb Enlightened All During ‘Festival Of Lights’• Noir by Entropia – How TNB Instilled Hope Amongst Malaysians By Associating With Negative News• VMLY&R Commerce Malaysia – PayDay Campaign
Most Effective Use – Esports Marketing • 4 Thirteen Group, ADA Malaysia, Truth Communications – When a Telco Start-Up Became a Gamer• Mantra Communication – SCORE Stay Home & Run 5K Challenge• OMD Malaysia – Squad Up: Marking our Footprints on the Esports Space• Wavemaker Malaysia – Garnier Men – Game on Gamers
Most Effective Use – Events (Physical/Visual)• Be Strategic – Go-eCommerce Expo• GO Communications – GoPro Hero9 – ‘When a Hero Comes Along!’• Invictus Blue – New Fuel, New Launch – A Virtual First In Malaysia• Noir by Entropia – Redesign The Future of Events with Goodday Milk• Noir by Entropia – WONDA’s First Concert from Home Draws 10Mil viewers• Noir by Entropia – Taylor’s Future Movement: Open Day, Open Doors• Sentient by Entropia – Anmum Essential Gold Wonderland: How a Virtual Launch Event Led to Brand Affinity• The Clan – MAE by Maybank2u Virtual Launch• The Teeth – ‘The Balvenie Handcrafted By’ Launch Event• Wavemaker Malaysia – L’Oreal Virtual Beauty Commerce Revolution
Most Effective Use – Experiential• Creative Brand Strategy (CBS) – Turn Up The Pink• Entropia – Reengineering Experiential Automobile Commerce with World’s FIRST webAR Showroom• FrameMotion Studio – Firefly by FrameMotion• GO Communications – Change The Game• LAKOO Advertising & Consultant – Sultan Ibrahim Stadium, The Legacy Lit Grand Launch 2020• Light Up 7 – Most Effective Use Experiential• Noir by Entropia – Redesign The Future of Events with Goodday Milk• Noir by Entropia – WONDA Pivots Into New Norm• The Teeth – ‘The Balvenie Handcrafted By’ Launch Event• Wavemaker Malaysia – L’Oreal Virtual Beauty Commerce Revolution
Most Effective Use – Government Sector/Non-Profit • Be Strategic – Go-eCommerce Expo• Blanc by Entropia – Cutting Through The “Visual Porn” Educating Malaysians on Takaful – FWD Takaful #DiscussTakaful• FCB Malaysia – Project Open• FCB Malaysia – We Are In It With You, All the Way• Wofollow – Malaysia Top E-commerce Merchant Awards 2020 Virtual Event• Wofollow – Post Pandemic Recovery Industry dialogue
Most Effective Use – Influencers/KOLs• Beatnk – Kérastase IG Roadblock• Blanc by Entropia – Cutting Through The “Visual Porn” Educating Malaysians on Takaful – FWD Takaful #DiscussTakaful• Entropia Malaysia – The Unconventional Way to Sell a Car• FCB Malaysia & Trapper Group – Talitha’s Hunt For Happiness• GO Communications – GoPro Hero9 – ‘When a Hero Comes Along!’• GO Communications – LEGO Super Mario ‘Virtual Playtime’• Noir by Entropia – Pepsi Designs A Platform for Malaysian Artists• Noir by Entropia – A Different Kind of Influencer Voices by Goodday Milk• Sentient by Entropia – #ComfortableBeautifulYear• Wavemaker Malaysia – Garnier Men – Game on Gamers
Most Effective Use – Integrated Media• Acendus Communications, Industria – STOP THE BLACK MARKET• Entropia – The X5 Showroom Experience – Anytime, Anywhere• FCB Malaysia – Heart Baker – Love Triumphs Over Taboos• Meekco.Asia – thirty ninth Anniversary Campaign• Noir by Entropia – Goodday Milk Embraced the New Norm with Malaysians• Noir by Entropia – How TNB Instilled Hope Amongst Malaysians By Associating With Negative News• Noir by Entropia – Dairy Champ: Unleashing the Legend• Noir by Entropia- Rising Together with Taylor’s Future Movement• Noir by Entropia – WONDA Coffee Presents Malaysia’s First Live Concert from Home• OMD Malaysia – Fenomena Ayam Goreng Viral
Most Effective Use – Launch / Re-launch• Alpha Access PR – Tabung COVID-19 by Boost• Creative Unicorn – Effective Use of Social Media Channel for App Acquisition• Entropia – We Launched a Car Right in Your Living Room for the First Time• Entropia – From a paint model to a renovation market• FCB Malaysia – Ocean Harmony• GO Communications – My Home Is My Runway• MediaCompete – eCredit Card: The #FurtherNotOrdinary Card• Noir by Entropia – How Pepsi Struck an Emotional Chord amongst Tonedeaf Malaysians• The Clan – motorcycle365 Comprehensive PLUS• Wofollow – #PumpThisWay New Product Launch Campaign
Most Effective Use – Loyalty & CRM• ADA Asia Malaysia – Online Boost Days 8.8 and 12.12• CLICK SERVICES – Good Health, More Rewards• FCB Malaysia – Defying Doubt – RHB Takes On Its Biggest Challenge• Sentient by Entropia – #ComfortableBeautifulYear• Sentient by Entropia – Bottoms Up! Forecasting Demand with Party Moments• Sentient by Entropia – Watsons KAWKAW Weekly Promos
Most Effective Use – Mobile• 4 Thirteen Group, ADA Malaysia – How we leveraged on information from 400,000 apps to create Yoodo Mobile “Custom Audience Targeting – Ookla & Covid Crisis Persona”• ADA Asia Malaysia – ETR (Pilihlah Boost)• ADA Asia Malaysia – #BoostGotYou• ADA Asia Malaysia – #KasiTambah• Blanc by Entropia – Finding The Perfect Match With The Chicken Rice Shop• Creative Unicorn – BEST Invest Mobile App Marketing• Elixus Agency – ELIXUS x kumu – Mobile App Acquisition Campaign• Entropia – Experience a Car with a Single Tap by means of World’s FIRST WebAR (Augmented Reality) Showroom• Industria – How to achieve 1.9 billion views with 0 media price range?• Noir by Entropia – How Goodday Milk Push the Boundaries for Mobile
Most Effective Use – Social Media• Astro – Projek: Anchor SPM• Blanc by Entropia – Buat Baik 30 Hari Ramadan Di Rumah• Creative Brand Strategy (CBS) – Turn Up The Pink• Creative Unicorn – BEST Invest App Acquisition by means of Social Media Channel• GO Communications – Change Your Life• Industria – How to achieve 1.9 billion views with 0 media price range?• Invictus Blue – PETRONAS Converts Brand Platforms to Social Media Frontliners!• Kingdom Digital Solutions – KOSÉ Champions ‘Less is More’• Kingdom Digital Solutions – #AdaHaierAdaRaya Campaign• MediaCliQ – Allianz Social Media
Most Effective Use – Specific Audience• ADA Asia Malaysia – Love Local Campaign and PETRONAS Primax 97 with Pro-Race Launch• Be Strategic – Lazada 11.11 Shopping Festival 2020• Be Strategic – Lazada 12.12 Grand Year End Sale• FCB Malaysia – Project Open• GO Communications – My Home Is My Runway• Havas Immerse – Know Your V• Invictus Blue – PETRONAS Sprinta Rallies Behind “Mat Heroes”!• Kingdom Digital Solutions – Enterprise-level Ad-Tech for the Smallest of Small Businesses• Mad Hat Asia – Heineken® 0.0 #SocialiseResponsibly• Noir by Entropia – Rising Together with Taylor’s Future Movement
Most Effective Use – Video• FCB Malaysia – Heart Baker – Love Triumphs Over Taboos• FCB Malaysia & Trapper Group – Silent Guardians 3: The Final Mission• Havas Immerse – Know Your V• Invictus Blue – The PETRONAS Cinematic Experience Seating Capacity – 27 Million Pax• M&C Saatchi Malaysia – MeReka Merdeka by Celcom• Nextsclick Digital – Instant by GHL• Noir by Entropia – Pepsi Evokes Malaysian Culture Through Art and Song• OMD Malaysia – Fenomena Ayam Goreng Viral• The Clan – Raya Paling Gempak (RPG)• Tigerwolves Marketing – Kasih Yang Kekal by ecoBrown’s
Best Account Manager • Beatnk – Alyaa Samsudin• FCB Malaysia – Syahriza Badron• Naga DDB Tribal – Brian Khoo• PersonEdge – Shirley Wong
Best Art Director / Designer • FCB Malaysia – James Voon• Naga DDB Tribal – Bobby Lai• Tigerwolves Marketing – Yap Jin Fei
Best Copywriter • Borderless – Edward Ong• FCB Malaysia – Jonathan Chan• Naga DDB Tribal – Candice Chhoa
Reserve your house at the ceremony by contacting:Czarina SolomonHead, Project ManagementTel: +65 6423 0329Mobile: +65 8112 6351Email: [email protected]
Mohanesh KumarProject ManagerTel: +65 6423 0329Mobile: +65 9895 3365Email: [email protected]
