Brand Capital International (BCI), the strategic investment arm of Bennett Coleman & Company Limited (BCCL), has accomplished its preliminary investment of US$2 million in widespread shares of QYOU Media. It intends to make use of the proceeds of the preliminary US$2 million investment by BCI to develop the India operations throughout distribution, advert gross sales, content material licensing and model advertising.
Concurrent with its preliminary US$2M investment, the events have constructed in alternatives for an incremental US$6M to be invested into QYOU by BCI. This transaction, introduced earlier this yr, was formally authorized final week by the Reserve Bank of India.
QYOU, with workplaces in Toronto, Los Angeles, and Mumbai, has grown sharply in 2021 pushed by the efficiency of The Q India, its quickly rising, four-year-old advertiser supported and influencer-marketing supported Hindi language content material model. It contains The Q tv channel and VOD choices throughout a number of platforms. QYOU Media is also increasing its promoting energy in the India market by way of its subsidiary Chtrbox, one in every of India’s main influencer advertising companies.
As a part of the preliminary investment, Neville Taraporewalla, President of The Times Group, North America & Brand Capital International has been granted an observer place with the Board of Directors of QYOU Media.Neville Taraporewalla commented, “Since our first engagement with the QYOU Media management workforce, we had been capable of finding synergies and agreed on the widespread goal of ‘Winning in India. In order to attain QYOU’s goal to speed up its operations in India, there isn’t any higher strategic accomplice than the Times Group to offer the mandatory experience to develop in a loud advanced market like India and assist construct an India technique like we’ve got for some main international manufacturers.”Curt Marvis, CEO and Co-Founder of QYOU Media, commented, “We are thrilled to welcome Brand Capital and The Times Group on board as strategic buyers. During the time since our preliminary assembly, our enterprise has continued to develop, and we’re realizing our aim of changing into a number one youth model in India. The data, experience, and assist in the India market of India’s largest media conglomerate will speed up The Q India’s rise to new ranges of name consciousness, viewers engagement and monetary success. I’m additionally pleased to welcome Brand Capital’s Neville Taraporewalla, who will maintain an Observer place on QYOU’s Board of Directors.”The events had been introduced collectively by veteran US-India M&E govt and entrepreneur, Ken Silverman, CEO of the Indus Global Media, and a colleague of the companions of each corporations. He said, “The Times Group and QYOU are every in their very own manner pioneers and trendsetters in the Indian M&E area. They’re each additionally deeply dedicated to serving younger India, which is now greater than 50% of the 1.3B inhabitants. Collaboration between them makes good sense. I anticipate completely stellar outcomes.”
Read extra information about (web promoting India, web promoting, promoting India, digital promoting India, media promoting India)
For extra updates, be socially linked with us on WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube