Mosh Social Media’s new 2021 New Zealand Facebook and Instagram Report has revealed the social methods behind high Kiwi manufacturers which might be reaching thousands and thousands of viewers.
According to the report, social media attracted over 110,000 new energetic customers in 2020. That took the entire variety of Kiwis with energetic social media accounts to three.97 million — a whopping 82 p.c of the complete inhabitants aged 16 to 64. Importantly, 97 p.c of these customers entry social media by means of cell gadgets, that are foremost now used to view video content material.
Trends examined within the report discovered that video was the principle driver of excessive engagement. A satirical clip saying the NZ Police adopting skateboards as their mode of transportation gained over 2.3 million views, greater than New Zealand’s largest ever TV viewers for a single broadcast (2011 Rugby World Cup Final, France vs the All Blacks noticed 2,036,900 viewers).
Co-founder Jon Randles says: “Our report is obvious proof that video kills or makes the social media star.
“A easy highlights video on the All Blacks Page about Sonny Bill Williams for instance was seen over two million instances. In comparability, New Zealand’s most considered present ‘1 News’ attracts 800,000 watchers per episode. This simply goes to indicate the facility of social media video.”
Sport, tourism and media dominate the highest 10 most preferred Facebook Pages in New Zealand with the All Blacks’ web page the most well-liked, racking up 4.6m likes.
100% Pure New Zealand, Air New Zealand, Blackcaps and NZV8 Magazine make up the remainder of the highest 5 most preferred Facebook Pages, with Les Mills, NZ Herald, Stuff.co.nz, Performance Car and Radio Tarana claiming the remaining high 10 spots.
The report is in its third 12 months, and is the one one to offer an annual snapshot particularly of New Zealand’s social media advertising and marketing panorama. In compiling this 12 months’s findings, Mosh analysed cumulative knowledge of over 24,164 Facebook pages and over 11,674 Instagram accounts.
Randles provides: “If there’s one factor that the chaos of 2020 taught us, you possibly can’t ‘set-and-forget’ your content material technique because the world of social media strikes shortly. Social media entrepreneurs additionally must be able to raise their content material sport too, the times of posting tacky adverts are over.”
Read the total report right here.