London social media publisher Jungle Creations sells £30m stake : CityAM

London-based social media publisher Jungle Creations has offered a majority stake to a UK personal fairness agency for £30m.

Livingbridge has taken a 51 per cent stake within the media agency by its Enterprise 3 fund, which invests in fast-growing small and medium-sized companies.

Jungle, which was based by Jamie Bolding in a spare bed room in south London in 2014, produces and distributes content material throughout seven media manufacturers together with Twisted, VT and Four Nine, which have a mixed following of 125m.

Its content material is primarily revealed on social media platforms equivalent to Facebook, Snapchat, Instagram and Tiktok, whereas its branded content material arm Jungle Studios produces campaigns for manufacturers equivalent to Bailey’s, GSK, Mondelez and Waze.

Jungle can also be dwelling to social media inventive company The Wild, which has developed advertisements for manufacturers together with Heinz, Major League Baseball and Silverspoon.

The funding follows a document yr of revenue for the media and advertising and marketing agency. It is on observe for income of £30m and revenue of £5.5m in 2021.

Jungle stated the money injection would gas its progress technique by elevated content material output, new manufacturers and worldwide enlargement.

“We are thrilled to have partnered with Livingbridge, an organization with in depth expertise in serving to companies scale,” stated co-chief executives Melissa Chapman and Nat Poulter.

“They have proven nice ardour for our enterprise mannequin and perceive how effectively positioned we’re to capitalise on this trade that’s on the rise. We imagine that collectively we’ll proceed to offer top quality content material to our viewers while we embark on the following stage of our progress journey.”

The social publishing sector has grown quickly in recent times, whereas social media advertising and marketing has proved resilient to the broader promoting downturn sparked by the pandemic.

Founder Boulding will retain a minority stake in Jungle alongside Edge Investments, which invested within the firm in 2018.

Jungle was suggested by the Deloitte company finance TMT group.

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