Islamabad-based influencer marketing platform Walee has raised $2.7 million in seed funding from Z2C, a Pakistani communications firm with pursuits in promoting, public relations, expertise, and commerce. The valuation was not disclosed however Z2C has confirmed to MENAbytes that it has acquired a minority stake within the firm.
Founded in 2019 by Muhammad Ahsan Tahir, Walee allows manufacturers and media companies to attach with influencers for executing on-line campaigns. According to its web site, the startup has a community of over 50,000 influencers (nearly all of that are apparently micro-influencers) with a mixed attain of 100 million followers.The web site additionally notes that Walee has labored with greater than 5,000 manufacturers so far.
With the platform, the manufacturers can have interaction influencers to advertise their services to their followers on totally different social media platforms, together with Facebook, Instagram, and Twitter. The startup additionally has an providing that enables the influencers to promote merchandise of its accomplice manufacturers and companies and earn a minimize on each succesful sale. The creators on the platform may shwo curiosity to take part in a marketing campaign (posted by a model) and execute on the deliverables. The creators may control how a lot they’ve earned from each marketing campaign on the platform and withdraw the cash by way of totally different channels after they like.
Walee has additionally constructed an a social media listneing instrument to assist manufacturers monitor and analyze conversations on social media platforms. Branchild Communications, a media company owned by Z2C just lately signed a partnership settlement with Walee to distribute the instrument to manufacturers in Pakistan.
Muhammad Ahsan Tahir, co-founder and CEO of Walee, commenting on the ocassion, stated, “Since 2019, advertisers and companies have turned to Walee’s ecosystem to advance influencer marketing campaigns and make the most of social listening instruments. This fairness financing from Z2C comes as Walee scales to fulfill sturdy regional demand pertaining to influencer search, marketing campaign administration and measurement. We provide feature-rich enterprise options within the area that provide sentiment and semantic evaluation in a number of regional languages together with Arabic for social and digital media content material and can serve enterprise clients by way of 5 places of work.”
Fatima Hyder, Group Chief Strategy Officer at Z2C, stated, “Walee’s data-driven content material evaluation and influencer ecosystem strategy is a paradigm change for the media and promoting business. Given our ongoing investments throughout OTT, eCommerce, and eSports platforms, the inclusion of Walee suits completely into our vertically built-in enterprise technique. We perceive, higher than most, how difficult it’s to construct a enterprise from scratch and to scale it amidst the pandemic.”
Walee plans to develop its platform to the Middle East and shall be utilizing part of newest funding for that. The funding shall be additionally used to assist startup speed up its product improvement.
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