Walee, an influencer ecosystem answer, has raised US$2.7 million in seed funding from Z2C Limited, a multinational communication, promoting, public relations, expertise, and commerce holding firm headquartered in Karachi, Pakistan.The funding comes inside a month of Z2C Limited-owned Starcom affiliate media company Brainchild Communications Pakistan signing a strategic partnership settlement with Walee to distribute Walee Enterprise, an AI-enabled social media listening, and digital service middle platform.The funds will assist the corporate’s aggressive regional progress ambitions in Pakistan and the Middle East, accelerating product improvement and repair rising shoppers throughout ten core verticals.“Since 2019, advertisers and companies have turned to Walee’s ecosystem to advance influencer advertising and marketing campaigns and make the most of social listening instruments,” mentioned Muhammad Ahsan Tahir, co-founder, and CEO of Walee.“This fairness financing from Z2C comes as Walee scales to satisfy robust regional demand pertaining to influencer search, marketing campaign administration and measurement. We provide feature-rich enterprise options in the area that supply sentiment and semantic evaluation in a number of regional languages together with Arabic for social and digital media content material and can serve enterprise prospects by way of 5 places of work.”Focused on a performance-driven method, Walee’s influencer advertising and marketing answer hyperlinks to a social commerce answer and market that connects multichannel networks and influencers with advertisers and media companies.“Walee’s data-driven content material evaluation and influencer ecosystem method is a paradigm change for the media and promoting business,” mentioned Fatima Hyder, group chief technique officer at Z2C Limited.“Given our ongoing investments throughout OTT, eCommerce, and eSports platforms, the inclusion of Walee suits completely into our vertically built-in enterprise technique. We perceive, higher than most, how difficult it’s to construct a enterprise from scratch and to scale it amidst the pandemic.”
