Content has at all times been king, however it took a pandemic to remind us simply how important good digital content material is for B2B manufacturers to attach with audiences. According to analysis from Demand Gen Report, 61% of entrepreneurs rank content material advertising and marketing as one in every of their most vital techniques for partaking prospects, driving leads and income, personalizing account-based methods and sustaining buyer-seller relationships.
However, with the trade placing out extra content material than ever earlier than, it may be difficult to face out from the competitors. Buyers’ inboxes are flooded with digital occasion invitations, gross sales pitches and gated content material choices promising to assist them alleviate enterprise challenges — the “spray-and-pray” method to content material and messaging merely will not reduce it anymore.
This report will discover the methods and techniques which can be serving to B2B organizations seize audiences’ consideration, have interaction patrons on-line and set them other than the competitors in a digital-first world, together with:
The elevated reliance on “lo-fi” content material that’s extremely partaking and extra human;
Key techniques for personalizing and customizing the content material expertise;
Why interactive content material is the brand new, extra partaking PDF;
How entrepreneurs have overhauled their content material creation processes to concentrate on website positioning and purchaser wants; and
The energy and worth of repurposing content material from current codecs, digital experiences and digital occasions to succeed in wider audiences.
