Real Estate Content Marketing: 99 Blog Ideas For Homebuyers 

Good content material introduces you to potential purchasers, builds model consciousness and codifies your worth, whereas prospecting for you 24 hours a day, twelve months a yr. Yet one of many greatest ache factors brokers have is arising with subjects to write down about. Here are just a few to get you began on concentrating on homebuyers.

Kick off the autumn with Branding and Marketing month at Inman. We’re going deep on agent branding and finest practices for spending with Zillow, realtor.com and extra. Top advertising and marketing executives drop by to share their latest techniques, too. It’s all it’s essential to take your branding and advertising and marketing sport to the following stage.
Jay Thompson is a former brokerage proprietor who spent over six years working for Zillow Group. He retired in August 2018 however can’t appear to go away the actual property trade behind. His weekly Inman column publishes each Wednesday.
“Content is king.”
That’s been the mantra of content material creators endlessly. Perhaps it’s over-used, maybe it’s over-simplifying the usually arduous process that’s content material advertising and marketing. Nonetheless, “content material is king” is a real assertion.
Whether your most popular platform for content material supply is a weblog, video, social media or a publication, it’s essential to ship good, related content material regularly. This just isn’t a easy process. Fortunately, the advantages of constantly offering nice content material makes the hassle value it.
Good content material introduces you to potential purchasers. It builds model consciousness. It codifies your worth. It prospects for you 24 hours a day, twelve months a yr. It lets you develop your viewers, and your enterprise.
One of the largest issues brokers have with their content material advertising and marketing is arising with subjects to write down about. It might be daunting to sit down in entrance of a clean display screen, the keyboard virtually calling out to you to write down one thing. Seems there’s solely a lot you are able to do with actual property market statistics. “What do I write about?” is sort of at all times the very first thing a brand new, or grizzled veteran, blogger asks.
Step 1 in creating content material is at all times figuring out your viewers. Broadly talking, the actual property agent’s viewers is split into two segments: patrons and sellers. Let’s take these two audiences separately. Here are 99 subjects you need to use to draw and have interaction actual property patrons.
Information in your city and native space
1. Interview native politicians: mayor, metropolis council, planning and zoning board.2. Restaurant reviews3. School board assembly report4. City council assembly report5. Interview faculty principals and teachers6. Make a map of native parks and spotlight what they supply. With photos!7. Discuss the native faculty actions: sporting occasions, band performances and competitions, scholastic events8. Interview the native librarian9. Calendar of native events10. Lists of storage sales11. Golf programs inside driving distance12. Discuss native gyms, cross-fit, and yoga studios13. Day journeys inside 50 miles of your city14. Local actions in your children15. Local actions for teenagers16. Local actions for adults17. Where to search out the perfect cup of coffee18. Who is hiring within the area19. Mass transportation availability and coverage20. Resources for crime price information21. Bike paths and trails22. Commuting times23. Commercial exercise within the space: upcoming shops, eating places and businesses24. Best locations for breakfast, lunch, and dinner25. (*99*) some docs and dentists in your city. Include hyperlinks to their critiques and Facebook pages26. Do the identical for native veterinarians27. Discuss daycare choices in your town28. Where is the perfect pleased hour29. Create a listing of on-line assets for folks relocating to your space
Your native actual property market
30. Current market snapshot: Number of listings, common gross sales worth and time on market31. Subdivision overviews, with photos! Ideally add present listings32. Listing of the week (get permission of the itemizing dealer if not your itemizing)33. Condo improvement of the week/month. Highlight facilities -with pictures34. Golf course homes35. Historic homes36. Luxury homes37. Just listed and simply solds (get permission)38. Property taxes: present, historic, and the way they’re determined39. How to problem a property tax evaluation
Real property terminology
40. What is escrow41. What is due diligence42. What is title insurance43. What is the MLS44. What are closing costs45. The relevance of Days on Market (DOM)46. What is a iBuyer47. All about appraisals48. What is a Home Owners Association (HOA)49. What does “as is” actually mean50. What is earnest cash
Offers, contingencies and contracts
51. Break down the acquisition contract part by section52. Explain contractual timelines53. How to make an important offer54. What are contingencies55. Seller concessions56. Dealing with a number of provide situations57. What is “highest and finest”58. Benefits and pitfalls of waiving inspections59. Escalation clauses
How actual property works
60. What is a purchaser’s agent61. What is a vendor’s agent62. What is a broker63. How are commissions distributed64. What is a Realtor65. The Realtor Code of Ethics66. Duties and tasks of a purchaser’s agent67. Fiduciary responsibility68. The residence search process69. Discuss understanding needs vs. wants in a house search70. Earnest cash and down payments71. Getting essentially the most out of your due diligence interval
Lending
72. What is a pre-qualification73. What is a pre-approval74. How does a lender qualify you75. Current mortgage rates76. Mortgage price trends77. Are charges going to increase78. Impact of mortgage charges in your month-to-month payment79. Adjustable price mortgages80. 15-year vs. 30-year mortgages81. How to discover a good lender82. Local vs. on-line lenders — professionals and cons83. Interview a mortgage lender
What patrons have to know
84. Tips for first-time homebuyers85. The finest concepts for residence improvements86. All about residence warranties87. Why you shouldn’t fall in love with a listing88. Renting vs. buying89. Common errors patrons make, and keep away from them90. Moving guidelines and resources91. How to get utilities: electrical, fuel, trash, water
About you and the way you use
92. Highlight your mission statement93. Highlight your core values94. Testimonials from previous clients95. Discuss how your expertise creates worth in your clients96. Your ultimate client97. What are your hobbies, hopes, dreams98. What you’re keen on about your job99. What’s your why? Why are you an actual property agent?
There isn’t any scarcity of content material subjects. Many of those might be damaged into a number of elements, making room for much more content material manufacturing.
A number of ideas for any content material you create:
Be constructive, don’t bash different brokers or companies. “The Best Place for Breakfast” is significantly better than “Restaurants to Avoid.” While the latter could appear compelling, it introduces negativity into your content material. It additionally creates potential legal responsibility points.
Where required, get permission. This is particularly necessary should you’re utilizing listings that don’t belong to your brokerage.
Not each piece of content material wants to provide a lead. Nothing you write may have common enchantment to everybody. Focus on offering helpful data in small bites. It’s OK, good in truth, to inject your persona into your content material. People are inclined to work with folks they like, and your content material advertising and marketing is the perfect place to get who you’re on the market. You’re good at your job, and there are lots of that want your providers. Let your content material spotlight who you’re and what you already know and the prospects will comply with.
Jay Thompson is an actual property veteran and retiree residing within the Texas Coastal Bend, in addition to the one spinning the wheels at Now Pondering. Follow him on Facebook, Instagram and Twitter. He holds an lively Arizona dealer’s license with eXp Realty. “Retired however not lifeless,” Jay speaks all over the world on many issues actual property.