If you’re a enterprise proprietor or marketing supervisor seeking to improve your model’s consciousness, then video marketing must be your prime precedence. And to realize most profit from this instrument, it is very important sustain with the most recent developments.
According to the 2021 Wyzowl Video Survey, 93% of entrepreneurs say it’s important to incorporate movies as half of their marketing technique. Keeping updated with video marketing developments helps you keep forward of your rivals. In addition, you may count on extra consumer engagement and model recognition, which in flip will increase your small business.
Experts from Depositphotos, a content material market with over 210 million royalty-free visuals and music, ready 5 video developments to comply with should you plan to include movies into your marketing technique.
5 important video marketing developments for 2021
Interactive tales
XR know-how is a component of our actuality, and its recognition is steadily rising. The AR and VR market is projected to develop to $72.8 billion by 2024. Therefore, manufacturers that embrace this know-how extra usually experiment with the content material they share, so it’s remembered by the general public and makes a long-lasting impression on their customers. This 12 months, they explored digital actuality tales from a very special approach.
In 2021, corporations are specializing in extra significant and immersive on-line content material as a substitute of merely interesting visuals. This distinctive on-line expertise will allow manufacturers to focus on their uniqueness and construct long-term relationships with customers.
Sequential storytelling
According to YouTube analysis, 74% of customers bear in mind sequential advertisements higher than customary 30-second movies. Ads that inform lengthy and constant tales generate extra curiosity from the viewers, are remembered longer, and encourage confidence in the model. Therefore, many corporations are beginning to create movies primarily based on the precept of sequential tales.
However, it’s vital to maintain in thoughts that this kind of promoting requires a big funding of time, cash, and the in depth expertise and data of a marketer. Yet, sequential storytelling is an efficient instrument for social media campaigns, similar to YouTube, Instagram, TikTok, or TV.
Shoppable video
In 2020, 70% of customers made a purchase order from a model after watching their YouTube advert. This means that shoppable video is an efficient e-commerce instrument to draw leads and improve gross sales and firm consciousness. By together with shoppable video in their marketing technique, manufacturers can increase upon their services or products, immerse the consumer in a singular story, and assist make sure buying selections.
User-generated video content material
User-generated video advertisements are created to spice up audiences’ belief. It is alleged that solely one-third of prospects depend on advertisements to purchase merchandise whereas the remaining of customers belief different buyer’s opinions when investing in a brand new product. If you acquire the belief of your purchasers, it’s only a matter of time earlier than it converts into model loyalty.
Video content material that’s viral and promoted correctly can garner tons of feedback and shares. This will not directly set up belief with viewers. Unlike common promoting campaigns, that are centered on gross sales, campaigns utilizing user-generated content material are primarily based on honesty and sincerity.
Short-form video
Short-form movies proceed to development in 2021. The progress of Instagram reels and TikTok resides proof of that. Although these clips final about 15 seconds, they let manufacturers talk with the viewers in a really thrilling means because of their relevance and ambiance. Many of these movies go viral because of the bizarre method of including memorable music that underlines the character of a model.
The state of video marketing in 2021
Conclusion
Considering the present state of affairs, it’s a no-brainer that marketing groups ought to embody movies in their marketing methods. A range of participating movies primarily based on video marketing developments is sure to seize your viewer’s consideration. If you utilize movies as your marketing technique, then select the one which most closely fits your goal. Always keep in mind that the important thing to a profitable video advert is to seize your viewer’s consideration in the primary few seconds.
