One of the methods eBay drives site visitors to the location is thru its online marketing program, and on September 1st, eBay raised charges it pays to members of the ePN program (eBay Partner Network).
That appears like excellent news for sellers (and associates), however there’s a catch. The new charges are solely obtainable to sure members of this system. And extra importantly to sellers, the upper charges solely apply to sure kinds of gadgets – so associates might not have an elevated incentive to drive site visitors and gross sales to your listings.
As we reported final month, eBay launched the idea of “Priority Listings” in June, that are “gadgets which might be notably precious for eBay sellers to promote.” ePN Director Michael Lill had indicated that eBay hoped to supply bonus pricing over time in an effort to reward companions who drove conversions of Priority Listings.
The Rate Card hasn’t modified since August of 2020, which you’ll entry on the eBay Partner Network web site. The new charges for Priority Listings are defined on the eBay Partner Network web site, the place it explains, “Priority Listing transactions earn 1.5 occasions the usual fee for that transaction.”
That means a transaction that might usually have pay out $10 in affiliate fee would pay out $15 if it was a Priority Listing merchandise. (That’s the instance eBay used, however a $10 affiliate price can be for a high-value merchandise; for instance, the ePN price for Collectibles is 3%, so a $333 attributable sale of a collectible would web an affiliate $9.99.)
Unfortunately the ePN web site doesn’t clarify what kinds of gadgets qualify for Priority Listings, nevertheless it’s price mentioning that eBay has been investing in its Certified Refurbished program and in sure classes together with sneakers, buying and selling playing cards, luxurious watches, and designer purses.
Ina SteinerIna Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She’s a broadly cited authority on market promoting and is writer of “Turn eBay Data Into Dollars” (McGraw-Hill 2006). Her weblog was featured within the e-book, “Blogging Heroes” (Wiley 2008). Follow her on Twitter at @ecommercebytes and ship information tricks to [email protected]. See disclosure at EcommerceBytes.com/disclosure/.
