Koala has a brand new TikTok campaign, titled #FeelTheFlip.The campaign comes after final month chief advertising officer Peter Sloterdyk left the corporate, with Koala eradicating the CMO function.In one of many TikTok movies, Olympic gold medalist Logan Martin exhibits find out how to carry out the “excellent flip”, referring to Koala’s double-sided consolation layer Flippable Kloudcell Comfort.Other TikTok creators concerned within the campaign embrace @lil_stace, @Dylanpawson and @gnomeboys.ADVERTISEMENT
Koala’s vice chairman of name technique and artistic, Bradley Firth, mentioned: “We are stoked to launch our largest TikTok campaign but. ‘Feel the Flip’ is aimed toward getting younger Aussies chatting concerning the double-sided consolation layer on our new mattress vary. As a model, we’re a fan of conserving it easy and letting our unbelievable lineup of merchandise do the speaking – in order that’s why we’ve teamed up with an superior group of Aussie creators to make some magic.”Last month, Koala launched its ‘Sleep it easy campaign’ by way of The Royals.Credits:Influencer Marketing Agency – Jamie Searle and Hannah McElhinney at Snack DrawerInfluencers: Logan Martin, Lil Stace, Aimee Massie, Gnome Boys, Brittany O’Brien, Jeffrey van de Zandt Kendall and Glenn, Dylan Pawson, Kooking with a Koori, Ariana Simons, Matt Laycock
