TikTok Tests Creator Marketplace API That Provides First-Party Data

TikTook has created an API for its in-house influencer market that lets early companions entry first-party real-time marketing campaign information.Back in 2019, TikTook introduced a brand new influencer advertising and marketing platform, Creator Marketplace, enhancing the best way through which manufacturers join with companies for artistic campaigns. Now, TikTook is launching a brand new “Creator Marketplace API,” that permits entrepreneurs to attach immediately with influencers on TikTook, and to faucet into first-party information.Related | TikTook Now Lets Businesses Promote Organic PostsTikTook’s Creator Marketplace permits entrepreneurs to seek out TikTook personalities, and to create and observe campaigns with them. Now, the brand new API will allow them to additionally entry and extract first-hand information similar to viewers demographics, development developments, best-performing movies, and real-time marketing campaign responses, similar to views, likes, shares, feedback, and many others.The new API is at present solely out there to alpha companions, however the firm is anticipated to formally announce its broader availability in September.Captiv8 is likely one of the companions, and it examined the API with an NRF high 50 retailer. The retailer’s check marketing campaign resulted in a “vital improve” in a number of key metrics, which carried out above the Nielsen common.This included familiarity (+4% above common), affinity (+6%), buy intent (+7%) and suggestion intent (+9%). The API allowed the corporate to tug real-time metrics from the TikTook Creator Marketplace API, along with viewers demographics, influencer affords, and activations.Furthermore, it offers a variety of instruments to spice up branded content material and monitor marketing campaign efficiency.Other early alpha companions testing the API embody Influential, with its buyer base of Fortune 1000 manufacturers, DoorDash, which launched a number of influencer campaigns on TikTook and is planning to work with McDonald’s USA, INCA Global.
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