Amazon com : Shein Leading Shopping App Based On Combined Android and iOS Downloads – 17.52M in July 2021

Since October 2020, the Chinese quick-style app Shein was thought of the world’s largest on-line-solely retailer and has claimed the highest spot of procuring charts from retail giants resembling Amazon, H&M and Inditex. According to knowledge introduced by, Shein is the main procuring app in mixed downloads from the Google Play Store and Apple App Store worldwide with an estimated 17.52M downloads in July 2021 – greater than double of Amazon Shopping’s complete downloads.
Shein’s Combined Downloads From Both the Apple App Store and Google Play Store More Than Double Than That Of Amazon
Founded in 2008, it was initially generally known as SheInfacet and was initially a marriage costume enterprise. It then expanded to basic womenswear and rebranded to Shein which they consider was simpler to recollect and seek for on-line. Since then the Chinese quick-style app has grown from power to power.
In newer instances, the worldwide pandemic that dominated the panorama of 2020 catapulted Shein to international recognition and quick grew to become a pressure in the e-commerce trade. As of October 2020, Shein was ranked because the world’s largest retail-solely style firm in accordance with Euromonitor International. Its recognition is clear in its app’s utilization which now frequently competes with retail giants Amazon for the highest spot of procuring charts.
As not too long ago as July 2021, Shein was the main procuring app globally with mixed downloads from each the Apple App Store and Google Play Store that amounted to 17.52M complete downloads. In comparability, Amazon’s procuring app mixed international downloads amounted to simply 7.46M downloads.
Data-Driven Approach, Social Media Savviness and User Experience Innovations Driving Success for Shein
Shein’s success is essentially attributed to its aggressive, knowledge-pushed “quick-style” enterprise mannequin. Shein’s founder and CEO was a profitable website positioning guide and specialist, abilities that little question knowledgeable the idea of Shein’s enterprise mannequin. Shein makes use of an in home algorithm that enables them to mine the online to seek out out which style gadgets are trending in search engines like google in addition to which merchandise potential prospects are responding to from competitor’s web sites.
This knowledge is then utilized by Shein’s design crew to develop new gadgets in nearly actual-time which in accordance with sources permits them to drop as many as 500 merchandise a day. In comparability, direct rivals resembling Boohoo have the identical quantity in the span of a complete week.
Shein additionally leverages social media higher than a whole lot of its rivals and has proved to be an enormous success amongst Gen Zers who they aim on platforms resembling Tiktok. In July 2021, Shein was the main model globally on Tiktok based mostly on the variety of mentions with 6,625 for the month. Shein’s official Tiktok account was additionally the third-quickest rising model on the platform, recording 600% progress in July 2021.
Shein’s efficient use of influencer advertising and marketing can be evident on the platform Instagram. Shein was ranked because the third-main model on Instagram based mostly on the variety of mentions from English-speaking influencers at an estimated 27,400 mentions.
Rex Pascual, editor at, commented on the app’s success:
“User expertise, engagement and retention are additionally on the forefront of what Shein does so efficiently in its journey to prominence. Innovations resembling gamification strategies that reward customers for every time they log in to the app ensures a loyal and energetic person base. Shein additionally has an efficient capacity to combine media and leisure into the procuring expertise, with occasions resembling digital style reveals and stay streams holding current customers engaged with the app, whereas on the similar time attracting untapped prospects.”
You can learn extra in regards to the story with extra statistics and data at: mostly-on-mixed-android-and-ios-downloads-17-52m-in-july-2021/
Contact: Rex Pascual
St. Magnus House
3 Lower Thames Str
[email protected]

You May Also Like

About the Author: Amanda