B2B Marketers Double Down On Digital Channels & Metrics To Create Engaging Video Content

In a digital-first B2B business, video and interactive content material is taking part in a significant function in participating consumers, particularly within the consciousness phases of the journey. In truth, Demand Gen Report’s (DGR) 2021 Content Preference Survey confirmed that 46% of consumers reported participating with video and interactive content material within the early and mid-stages of their buying course of.
However, as a result of fast inflow of video/audio content material, video advertising and marketing has grow to be oversaturated. To fight this, B2B entrepreneurs are reevaluating their video advertising and marketing methods and taking a look at new metrics and channels to measure ROI and create extra participating, related video content material in a number of channels. In addition, entrepreneurs are implementing movies of their day-to-day advertising and marketing and gross sales interactions for extra personalised shopping for experiences.
This report will discover how entrepreneurs are approaching video content material in 2021 and restructuring their digital methods with video to construct stronger purchaser experiences. Other matters of debate embody:

New metrics entrepreneurs are measuring to find out the affect of video efficiency on ROI;
How entrepreneurs are reworking video content material to interact prospects and accounts for each inner and social channels; and
The transition of podcasts for audio-only to video-centric;
How the Covid-19 pandemic strengthened the case for video communications; and
The energy of 1:1 and embedded video messages in numerous content material codecs to reinforce buyer-seller conversations.


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About the Author: Amanda