Paid Social Media Advertising Specialist

UMM’s Social and Content Team is rising, and we’re on the hunt for an formidable and analytical Paid Social Media Advertising Specialist. This candidate may have a ardour for social media advertising and marketing, artistic outside-the-box considering, content material, testing, and expertise throughout all main platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter, and many others.). We are searching for somebody to convey a extremely analytical, artistic, and development mindset to the function.
UMM is an built-in communications company main marketing campaign technique, creation and execution for key manufacturers in shopper tech, gaming, music, TV content material, FMCG, festivals, homewares and way of life, with present companions together with Logitech, Sony Pictures Television, Ultimate Ears, Victorinox, ILVE, Dollar Sweets and many others.

Management of the day-to-day social media promoting operations.
Build and optimise efficient paid social promoting campaigns.
Provide artistic options to optimise KPI metrics, together with: CPM, CPC, CTR, ROAS, and many others.
Execute exams, gather and analyse information, and establish tendencies and insights with the intention to obtain most ROI in advertising and marketing campaigns.
Analyse promoting artistic and supply route primarily based on platforms’ finest practices for future promoting artistic.
Show a proactive mindset by frequently optimising efficiency and searching for new alternatives for enchancment of KPI metrics.
Assist within the growth of media technique and constructing paid social media plans (together with viewers focusing on and segmentation, messaging, budgeting, and many others.)
You will likely be concerned within the pitching course of when known as upon.
Build efficient relationships with all companions—advert networks, expertise companions, and many others.
Clearly talk marketing campaign adjustments and efficiency to the group, incl. UMM’s in-house Social Media, Content and Influencer specialists.
Attend trade occasions and coaching packages while being a optimistic face for the enterprise always.
Working and reporting to UMM’s Senior Social Media Account Manager and Joint MD’s.


Bachelor’s diploma in Marketing, Communications, Advertising or Business is most well-liked.
Proven expertise managing Ads Manager accounts for high social platforms together with: Facebook, Instagram, TikTok, LinkedIn and Twitter.
Experience creating and implementing promoting campaigns (min. 3 years both company, writer or model facet).
Search, Display and Email Marketing expertise will likely be a bonus, however not important.

Does this sound such as you? Send your CV and a personality-packed cowl letter to UMM’s Joint MD Benoit Thorp through good [email protected]

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About the Author: Amanda