News UK’s artistic influencer marketing agency The Fifth has employed Barry Louth, the previous director of media strategy at Sky, as shopper development director.
Louth begins the position instantly after leaving Sky within the Summer and can report into business director Sam Coleman.
His foremost duties will likely be associated to new enterprise and income tasks whereas creating the agency’s relationships with present shoppers and the influencer marketing neighborhood.
Louth has 20 years’ expertise in media strategy and innovation, together with 10 years at Sky the place he was their director of media, strategy, innovation and funding.
Prior to that he was a media strategist at BT and was co-chair of ISBA’s management group co-chair.
News UK launched the fifth in 2019 as an unbiased full-service influencer marketing agency.
Founded and headed by Oliver Lewis, previously News UK’s director of digital strategy and partnerships, its shoppers embrace Disney, Kendo Group, Facebook and YouTube.
Oliver Lewis, group MD and founding father of The Fifth, added: “Barry brings a wealth of strategic shopper and agency expertise and can assist the agency to quickly scale funding into our service providing in keeping with our shopper’s expectations.”