Vidyard, the main video platform for companies, at this time launched its State of Virtual Selling Report, revealing how gross sales professionals are utilizing video all through the gross sales course of and its affect on gross sales staff productiveness and outcomes. The research discovered that greater than 70% of gross sales reps who leverage custom-recorded video within the digital gross sales course of expertise increased prospect engagement and almost half report much less turnaround time to shut a deal.
The State of Virtual Selling Report, performed in June by Demand Metric, relies on a survey of greater than 600 gross sales leaders throughout quite a lot of industries and requested them concerning the pervasiveness, affect and potential of video-powered digital promoting. The report discovered that over two-thirds of sellers plan to proceed working distant or hybrid for the long-haul and video helps them do their jobs higher. More than 70% of respondents famous that custom-recorded video performs higher than text-based emails, and has elevated response charges.
“Until just lately, digital promoting was a rarity, however it’s now ubiquitous with promoting and an important talent for each gross sales skilled to have of their toolkit,” stated Tyler Lessard, Chief Video Strategist and VP Marketing at Vidyard. “This report reveals the depth of what video is doing for gross sales leaders – not solely is video serving to gross sales reps meet their objectives, however it’s growing productiveness and increasing their long-term efficiency potential.”
As digital and hybrid work has elevated throughout industries, the response charges to text-only communication are reducing. But video helps to curb this pattern. The research additionally discovered:
Nearly half of gross sales professionals leverage custom-recorded video of their gross sales course of. And 53% of these not at the moment utilizing video plan to take action quickly.
Nearly half of gross sales reps who leverage custom-recorded video report that it has shortened their deal cycle.
Over half of gross sales professionals who leverage custom-recorded video report that it has elevated their shut charges.
Over 70% of gross sales professionals report that custom-recorded video performs higher at producing opens, clicks and responses than text-based emails.
Nearly 60% of gross sales professionals who use custom-recorded video report that it has elevated their productiveness.
Sales professionals are partly profitable due to their potential to attach with prospects in a human means, which video permits them to do. As a latest Vidyard research discovered, text-based emails solely create unfavourable feelings, making prospects much less more likely to interact. However, video acts as a welcome break to the text-heavy in-box. People keep in mind video content material higher than textual content and could also be way more more likely to act on a video message than a textual content message. And with asynchronous video, prospects can take up info on their time, solely growing their optimistic response to the gross sales relationship.
For gross sales groups planning to implement custom-recorded video or these on the fence, the report offers suggestions on learn how to get began or optimize video for digital or hybrid promoting:
Experiment with custom-recorded video, beginning on a small scale.
Make video for gross sales a staff exercise, so people don’t really feel as if they’re going by a brand new course of on their very own.
Invest in a video product that’s constructed particularly for gross sales, since these instruments assist gross sales reps hold observe of alternatives higher and supply viewing knowledge for a personalized method.