Acxiom®, the shopper intelligence firm whose data-driven options create enterprise progress by enabling higher buyer experiences, right now introduced that it has achieved Sitecore’s Platinum resolution supply degree standing as a Global Strategic Alliance and Platinum Solution Delivery Partner inside the Sitecore Partner Program. The international partnership settlement will see Acxiom leverage Sitecore’s Digital Experience Platform (DXP) built-in with Acxiom’s buyer knowledge, knowledge administration and decisioning evolution framework and powers Acxiom’s Decisioning CDP resolution. The partnership will allow the creation of customized experiences for patrons as they work together with manufacturers and companies throughout North America, Europe and APAC.
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“We’re excited to mix our knowledge, personalization and id capabilities with Sitecore’s DXP, CDP and content material advertising and marketing experience”
Sitecore’s proposition to the market is centered on creating human connections in a digital world. The Sitecore Customer Data Platform (CDP), beforehand identified as Boxever, is the following evolution on this imaginative and prescient. As a part of the Sitecore DXP, it offers manufacturers with the performance to hyper-personalize at scale, throughout all digital and conventional channels and departmental touchpoints. Sitecore and Acxiom have partnered on the CDP and DXP to create a brand new proposition that can prioritize manufacturers’ wants to make sure the journeys their prospects make are as related and helpful as potential.
As moral knowledge and personalization specialists, Acxiom will assist drive buyer experiences using Sitecore’s product suite. Using Acxiom’s id decision resolution, Real Identity™, the partnership will assist Sitecore enrich its resolution with viewers knowledge, enhancing the platform with award-winning id decision capabilities to ship extra related experiences to the end-user via accountable personalization. The Sitecore DXP makes use of a composable structure, that means no matter the place the model is of their personalization maturity journey, the answer will be capable of accommodate their wants by offering the suitable degree of performance for the suitable journey part to combine with a model’s current expertise options.
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In addition to Sitecore CDP, the partnership will imply current and new Acxiom prospects will be capable of profit from new merchandise and instruments, which embrace:
Sitecore Content Hub™ – A digital asset administration resolution with superior collaboration capabilities
Sitecore Experience Manager® and Experience Platform™ – business main content material administration instruments that allow manufacturers to nurture prospects all through their journey with customized content material by way of a constant model imaginative and prescient, feel and look.
Sitecore Order Cloud® – ecommerce platform instrument
“Everyone at Sitecore is worked up concerning the alternative this partnership brings for our firms, and extra importantly our prospects,” stated Owen Taraniuk, SVP Global Partnerships at Sitecore. “Using Sitecore’s Digital Experience Platform (DXP), we allow Acxiom and the broader IPG community to fuse knowledge, tech and creativity collectively to ship on the promise of customized one-to-one experiences at scale, and human connections throughout all points of the shopper journey.”
“We’re excited to mix our knowledge, personalization and id capabilities with Sitecore’s DXP, CDP and content material advertising and marketing experience,” stated David Skinner, Chief Strategy Officer at Acxiom. “Our partnership will assist us carry our knowledge experience even additional to on-line and offline channels and we all know that Acxiom and Sitecore prospects will actually profit from the data-led worth this collaboration will carry.”
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