Casted Enhances Platform Capabilities With Video Component

Casted, an audio and video content material advertising and marketing answer, launched Casted Video to increase its present platform with strong video participant performance and allow prospects to handle their audio and video belongings in a central place.

Through Casted Video, prospects can choose textual content from a transcript and create dynamic, brand-ready video clips. Users may generate viewer insights, reminiscent of demographics and the way they engaged with the content material.
Along with Casted Video, the corporate revealed Collections, a brand new idea that enables customers to retailer, arrange and amplify one-off audio and video content material, reminiscent of webinars, buyer success tales and customized demos, in the identical approach they home podcasts. Collections will complement the just lately launched Casted search perform, which filters singular objects inside relevant collections to assist groups discover and reuse current content material within the platform.
“As a platform for B2B entrepreneurs by B2B entrepreneurs, we all know first-hand the wants of at this time’s enterprise advertising and marketing groups,” stated Lindsay Tjepkema, CEO of Casted, in an announcement. “According to a survey by Demand Gen Report, 46% of consumers reported partaking with video and interactive content material within the early- and mid-stages of their buying course of. The Casted platform empowers entrepreneurs to simply serve their audiences the content material they really need all through that journey. By increasing our product with Casted Video, we’re additional reworking the best way entrepreneurs create content material and we’re closing the loop between audio, video and textual content.”

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