Allison+Partners Expands LatAm Footprint

MIAMI — Allison+Partners is increasing its presence in Latin America by way of a partnership with Stagwell affiliate Grupo Garnier, whose workplaces in eight markets will assume the Allison+Partners title.Miami GM David Baum and enterprise improvement director Tomás Saiz will oversee a joint A+P and Grupo Garnier group that can work with North American manufacturers getting into Latin America and the US Hispanic market.The partnership pairs Grupo Garnier’s group of 150 PR specialists throughout Costa Rica, El Salvador, Guatemala, Panama, Honduras, Ecuador, Peru and Mexico with Allison+Partners’ community working in 32 markets globally. The alliance will increase A+P’s capabilities together with PR, digital advertising and content material advertising to Latin American and US purchasers.A+P guardian firm Stagwell will retain its personal partnership with Grupo Garnier below the worldwide associates program launched earlier this 12 months.The transfer follows  A+P opening its Miami workplace in June, at which era international chairman Scott Allison mentioned having a South Florida base places the agency in an excellent place to broaden its Latin America footprint.“When we launched the Allison+Partners Miami workplace, we at all times understood that it has to function the gateway to Latin America and a world enterprise hub to make a long-lasting impression. We have taken a large step in the direction of our objectives by way of this partnership,” Baum mentioned. “I’m excited to work alongside Tomás and all of our new A+P colleagues as we proceed to scale globally.”

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