Diquez stated: “Milo is a key addition to our management workforce right here in Chicago and I couldn’t be extra thrilled that he’s becoming a member of us. His extremely numerous, worldwide background, and vastly profitable observe report, mixed together with his entrepreneurial mindset, ardour and artistic spirit might be important to our strategic method throughout this time of transformation.”
As a Chinese Irish American, initially from Dublin, Ireland, and grew up in Queens, New York, Chao brings to his position an built-in ability set and a various, worldwide perspective, having held management positions at a number of companies and inside international start-ups. He has an extended and extremely regarded profession, beginning out in New York and dealing throughout the globe in Europe and Asia on purchasers as numerous as Dell, Sony, Toyota, Mars, Philips, Unilever and PepsiCo.
Chao returns to the DDB community with over 22 years of expertise and a singular set of abilities together with artistic and model, platform, commerce, and start-up expertise. During his profession, Chao frolicked at DDB in Asia, as Regional Head of Planning in Singapore and labored his approach as much as Head of Strategic Planning for Greater China earlier than leaving for Omnicom company TBWA. Said Eric Zuncic, Chief Strategy Officer, DDB North America: “Milo is among the uncommon multi-disciplinary strategists who has all the time been in service of the broadest-possible definition of creativity. His historical past of constructing deep shopper and artistic relationships to assist develop companies of each scale, in each business, all all over the world is a credit score to his potential to develop surprising concepts that drive enterprise ahead.”Most just lately Chao has spent the previous two years in Los Angeles main advertising communications for simplehuman, a privately held house items firm. There he was tasked with executing new model technique following a extremely profitable model consulting engagement throughout his time as Principal at chao&chao. Chao based his personal firm to assist high manufacturers and companies, together with Lego and Ford, attain deeper into the Chinese market, on account of his time as an expert-in-residence at Shanghai’s main start-up accelerator, China Accelerator. Chao nonetheless mentors and has suggested greater than 100 digital start-ups, starting from bitcoin to blockchain and upcycling to influencer advertising. With his entrepreneurial background, Chao is strategically in tune with market disruptors and the velocity of enterprise immediately, and these insights will inform him in his position throughout a brand new period for DDB Chicago. “I’m very comfortable to be returning to the DDB community and to be becoming a member of the Chicago workplace below Andrea’s management. I can not wait to construct on DDB’s robust artistic legacy by infusing a re-imagined technique that ends in actually surprising artistic works,” Chao stated.In addition, Chao feeds his personal obsession with creativity by way of a podcast collection The Milo Chao Show, initially supposed for a Mainland Chinese viewers, the place he has interviewed promoting legends, together with Lee Clow and George Lois, in addition to a few of the most well-known artistic minds in China. ABOUT DDB WORLDWIDE DDB Worldwide (www.ddb.com) is among the world’s largest and most influential promoting and advertising networks. DDB has been named 2021 Network of the Year by D&AD and ADC, in addition to quite a few instances by the Cannes International Festival of Creativity and the business’s main promoting publications and awards exhibits. WARC has listed DDB as one of many Top 3 Global Networks for 12 of the final 15 years. The community’s purchasers embrace Molson Coors, Volkswagen, McDonald’s, Unilever, Mars, Peloton, JetBlue, Johnson & Johnson, and the U.S. Army, amongst others. Founded in 1949, DDB is a part of the Omnicom Group (NYSE: OMC) and consists of greater than 200 workplaces in over 70 nations with its flagship workplace in New York, NY. ABOUT OMNICOM Omnicom Group Inc. (NYSE – OMC) is a number one international advertising and company communications firm. Omnicom’s branded networks and quite a few specialty companies present promoting, strategic media planning and shopping for, digital and interactive advertising, direct and promotional advertising, public relations and different specialty communications companies to over 5,000 purchasers in additional than 70 nations.Contact: Donna Tobin, Global Chief Marketing & Creative Officer, DDB Worldwide [email protected]SOURCE DDB Worldwide Related Links https://www.ddb.com/