UM Stephens College of Business launches new marketing concentrations – Shelby County Reporter

Special to the Reporter | Neal Wagner
Marketing college students within the University of Montevallo’s Stephens College of Business will have the ability to specialize their levels and skillsets via the faculty’s new marketing concentrations.
Through the new concentrations, marketing majors will have the ability to select programs becoming their areas of curiosity and profession aspirations, and can graduate ready with the talents employers are in search of in at present’s job market.
“The marketing panorama and the talents required of new marketing graduates has shifted as a result of adoption of new expertise instruments,” mentioned Carolyn Garrity, affiliate professor of marketing. “To higher mirror the present skilled marketing setting, we determined so as to add marketing concentrations.
“These specializations will assist college students develop expertise in a sub-area that may broaden their depth of information with the marketing practices employers want. This ought to assist our college students be higher ready for achievement after their time on the University of Montevallo.”
UM marketing majors are actually capable of specialize their diploma in any of the next areas:
General marketing: Focused on creating a complete overview of marketing principle {and professional} practices, making ready college students to make an affect in a quantity of fields.Sales: Focused on educating expertise and methods wanted for a dynamic profession in gross sales and gross sales administration.
Digital marketing and analytics: Focused on creating a aggressive skillset wanted to work with the newest tendencies in on-line marketing, social media marketing, e mail marketing and cellular methods.Advertising: Focused on creating an understanding the talents essential to be a profitable account govt, together with copywriting, design, structure and competitor analysis.
The school additionally affords a marketing minor for all UM college students, which prepares college students to function the interface between an organization and its clients.
These concentrations will put together graduates for jobs equivalent to account managers, public relations specialists, marketing specialists, gross sales representatives, gross sales managers, marketing managers and digital and social media marketing specialists. According to the U.S. Department of Labor, jobs in marketing-related fields are anticipated to develop sooner than the nationwide common for all occupations between now and 2029.
“A marketing diploma affords college students a number of profession paths in our aggressive market,” mentioned Dr. Gary Johnson, assistant professor of marketing. “Our new marketing concentrations will assist our college students positive tune expertise and methods wanted for them to extra successfully contribute to an organization’s strategic aims and ship outcomes. These concentrations will improve a pupil’s marketability of their job search, but in addition permits them to develop a extra centered-method to their future profession in marketing.”
To be taught extra concerning the Stephens College of Business marketing program, go to

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