In a multi-agency pitch, ART-E Mediatech has been awarded the digital & creative mandate for Indica, an Indian natural hair color model from the CavinKare portfolio.
In order to create a powerful digital presence of Indica, the company shall be taking over the accountability of presenting it with the right combination of creative considering & data-based analysis. The company shall be accountable for formulating & executing social media technique, cross medium communication methods and influencer advertising methods for constructing a powerful model voice.
According to Amlan Pati, Digital & E-Com Marketing Head at CavinKare, “We have all the time directed our efforts in crafting merchandise that make our shoppers’ life simple whereas rendering an enriching expertise. So, it’s crucial for us to remain in contact with shoppers on a regular basis.
Given the recognition of social media within the put up lockdown world, we have been trying for an company that might transcribe our growth plans into actuality and create a buzzing platform for our shoppers to have interaction with us anytime. And, group ART-E suits the invoice. As an ready accomplice, we imagine that ART-E shall be bringing immense worth to our model and assist us obtain the specified outcomes.”
Speaking on the brand new mandate, Rohit Sakunia, Co-founder, ART-E Mediatech mentioned “We are extraordinarily excited to accomplice with Indica for strengthening their digital journey throughout varied social platforms. Adding a company like CavinKare to our prestigious shopper roster is an absolute delight. At ART-E, partnering with a brand new model provides us a possibility to leverage our sound digital information utilizing new-age technological developments and preserving in sync with the altering preferences of the viewers. We sit up for our partnership and hope to construct a dynamic model presence for Indica”.
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