The sixth version of Indian Content Marketing Awards (ICMA 2021), powered by MTV and exchange4media, supplied a surprising showcase of expertise, experience, inspiration and perception for model entrepreneurs. The Indian Content Marketing Awards (ICMA) was introduced on eighth October 2021.
The Indian Content Marketing Awards was preceded by an overarching ‘Content Jam’ convention and the theme was ‘Content Marketing – From Creation to Commerce.’
While Hindustan Unilever Limited bagged the platinum award for “Brand of the Year,” Mindshare received the “Agency of the Year” award.
Amongst the opposite Gold winners had been HT Media for his or her marketing campaign #Surakshachalisa, beneath the ‘Media and Entertainment’ sector; PepsiCo India and Edelman India beneath the ‘FMCG’ sector; Network18 for his or her ‘Period of Pride – EkSwachsoch’ marketing campaign beneath the ‘Health and Wellness’ sector and ‘Best Content Marketing- Integrated (use of two or extra mediums)’ class; IndiaFirst Life Insurance for his or her marketing campaign ‘Bhondu Just Chill’ beneath the ‘Banking, Financial Services and Insurance’ sector; Zee Entertainment Enterprises Ltd. for his or her marketing campaign ‘Kaamwapasi’ beneath the ‘CSR/Social Impact’ sector and Pulp Strategy Communications Pvt. Ltd. beneath the ‘B2B’ sector.
Gold Metal was additionally received by Disney+Hotstar beneath the ‘Best Content Marketing on Social Media’ class; WATConsult beneath the ‘Best Use of User Generated Content’ class; Creativeland Digital Technologies Pvt. Ltd. for his or her ‘Center Fresh- Stay Fresh Behind the Mask’ marketing campaign beneath the ‘Best Use of Celebrity in Content Marketing’ class; Discovery Communications India beneath the ‘Best Use of Influencers in Content Marketing’ class; Hershey India beneath the ‘Best Use of Community Building’ class; and Aditya Birla Capital Ltd. beneath the ‘Best Use of Mobile Content’ class.
Dabur India Pvt Ltd. and Duroflex India Pvt. Ltd. additionally received gold metals for his or her respective campaigns beneath the ‘Best Use of Regional Content’ class.
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