As time is strengthening and we’re coming into the digitalized world, influencer advertising and marketing is turning into the subsequent massive factor on social media.
As per our dialogue with Shashank Trivedi, founder, and CEO of Online Apes Media, he informed us that 81% of his purchasers have targeted on influencers for his or her services and products, out of which 51% of them claimed it labored higher than the content material created by the model itself. additionally reveals that 49% of customers depend on influencer content material for his or her subsequent buy.
Influencer advertising and marketing is turning into a mainstream advertising and marketing development due to the energy of social media in at the moment’s instances. It doesn’t imply that the manufacturers solely need their merchandise promoted by the celebrities like Michael Jordan or Kanye West, however right here, Nano and Micro-influencers are gaining a lot reputation due to the loyal followers base and phrase of mouth.
Here are the few factors that Shashank mentioned with us on how influencer advertising and marketing will help in growing your model consciousness:
Enhance belief and credibility: With the booming tradition of social networking platforms, round 76% of web customers belief user-generated content material reasonably than the model itself. This helps in long-term relationships of a model with the influencers but in addition in getting endorsements from extra dependable sources and delivers extra favorable model salience.
Drive Purchasing choices: Nowadays, individuals observe and belief the influencers reasonably than the conventional media for his or her buying choices, leading to optimistic reception to manufacturers.
Shashank informed us that just about 49% of customers have made purchases primarily based on the referrals of influencers. As with them, customers can relate to them on a private stage; which makes their shopping for determination handy and will increase consciousness of the model.
Increase Sales: The majority of the girls use social media to get opinions on the product and half of them make shopping for choices primarily based on the influencers’ posts.
And it isn’t solely about girls, however increasingly individuals at the moment are contemplating social media as the major supply which helps manufacturers in growing their gross sales and producing income.
Creating Engaging Content: Unlike with manufacturers, the target market can deeply resonate with the influencers. It is as a result of the influencers create participating content material the place they embody the particulars of the product, pricing particulars, and what you possibly can count on from it after utilizing it in particular person. Hence, constructing a loyal buyer base and outlined phase for the model.
Shashank Trivedi is the CEO and Founder of Online Apes Media, a digital advertising and marketing company that creates distinctive digital person experiences with its motto – Digital. Design. Social. Video.