Hello Ms Hala Owais, How are you? I’m nice! Hope you might be effectivelyWe wish to learn about your backstory. How do you begin your journey as a make-up artist? My journey as a make-up artist began earlier than I began off my Instagram, that is again 2014-2015 I might do make-up seems on my sister and associates.Eventually, my fiancé (now husband ) advised me to begin off my Instagram web page and begin taking over work, and it went rather well from then on. I did running a blog concurrently and famend manufacturers began approaching me as my web page grew.Today, you’re a profitable entrepreneur operating your personal magnificence and lash model. What and who was your largest inspiration all through that helped you attain this level? Over the years I’ve taken inspiration from a number of individuals, nonetheless, the most important inspiration was my father. He taught me so much in regards to the appropriate ideologies/ethics and the way companies function from a really younger age and at all times inspired me to work and be taught. Something that he mentioned at all times caught with me, do your best possible in all the things, the result of it isn’t depending on the success or failure. Do your greatest, and be content material in it since we’re solely answerable to ourselves. Ms Hala Owais, You obtained the title of The Best Influencer Beauty Brand, final 12 months. According to you, what was so distinctive about your lash model and what made you focus particularly on lashes? I consider simplicity, high quality and clear aesthetic at all times stay timeless. When I created the model I wished all the things to be timeless, from the marketing campaign right down to the packaging.I believe that actually made the model stand out! And the truth that our lashes suited each eye form! There’s a market hole for that.I made positive that our lashes have been created in such a approach to match each eyelash mattress.How profitable has your model, Shop Hala, been thus far? It’s been very profitable domestically In UAE. 70 p.c of our orders are at all times recurring prospects! We’re aiming in direction of extra influencer advertising and marketing, and occasions for this 12 months and 2022! So we are able to push the model in direction of numerous viewers teams.You bought married lately. How are you managing your private {and professional} life collectively? Since my husband and I have been in a relationship for 4 years and he’s by no means been an added stress however extra of a assist system! Only on the time of my marriage, I wasn’t in a position to be concerned in work instantly! I simply handed all the things over to the staff for the model and all my paid collaborations have been on maintain! However, it’s all resumed and doing niceSo Ms Hala, are you able to share your expertise from being a make-up artist to the proprietor of a famend eyelash model. The issues you confronted all through your journey and the way did you overcome these issues? I at all times took each drawback as a problem and accepted it as a part of the journey. However, the toughest scenario is to divide time between being a magnificence educator and model proprietor. And general the transition has been fairly troublesome. I labored as a make-up artist for about 2 years and moved into magnificence training/running a blog on Instagram full time. I personally felt, being an Mua was a saturated subject so I by no means put all my time and vitality into it for a very long time! However, that’s how I began and it holds a really particular place in my coronary heart. Being a magnificence educator and sharing my information was one thing that was distinctive within the UAE magnificence trade and other people appeared extra . My viewers grew fairly rapidly and I made a decision to begin my lash model to redirect the viewers to one thing that I knew everybody NEEDS for a make-up look….lashes!Did you see anybody as competitors within the magnificence trade? Also, what would you advise your fellow magnificence influencers and entrepreneurs for being a profitable artist such as you? Sometimes….Something that I want I had in my character is being aggressive as a result of a aggressive nature could be helpful at instances. My mindset has at all times been ‘Community over competitors’ and That’s one of many causes my progress has been sluggish and regular. I’ve been doing this for 4 years now! So the reply could be no, I by no means actually consider any competitors/rivals.In phrases of recommendation, I’ve not reached to some extent of final success. But if I do consider that I’ve had any progress then I might dedicate it to my mentality and perspective.Being affected person is the important thing issue.I by no means believed within the thought of quick success, as a result of sluggish however regular wins the race! You turned your ardour right into a career. It could be a pleasure should you share with us crucial ideas that helped you keep motivated and impressed from the start until at the moment.Unlike the opposite solutions ….this one goes to be quick! I at all times consider Tom Brady’s quote “I didn’t come this far ….to solely come this far.”Ms Hala Owais, are you able to share a platform from the place the viewers can attain you out in the event that they wish to? Instagram @hala.owais! It’s the place I’m energetic probably the most, I’ve saved my DMs open to everybody and you may at all times attain out .
https://www.aboutinsider.com/interview-with-instagram-influencer-hala-owais/
