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Zing focusses on mental health issues and sparks relevant conversations on World Mental Health Day
Published on October 10, 2021
Zing as a purpose-driven model has taken the initiative to sensitize GenZ by beginning talks round issues of the thoughts via a sequence of informative but enjoyable Instagram reels on World Mental Health Day, October 10.As an leisure channel that caters to the youth, these animated short-form movies, as a part of their content material advertising technique, are an extension of the progressive conversations on taboo subjects which can be being highlighted on their tent pole TV present Pyaar Tune Kya Kiya (PTKK). Now, having taken it to the bigger digital canvas, the concept is to succeed in out to extra younger minds, whose engagement on-line has solely grown through the years. These movies draw consideration to totally different mental health issues, journey people undertake to beat them, and issues one can do to assist themselves or somebody who’s combating illnesses of the thoughts.
The marketing campaign by the channel additionally covers different less-discussed subjects similar to male infertility, wholesome relationship affirmations, honour killing and feminine feticide. While many would select to show a deaf ear on such urgent issues, Zing has been the frontrunner is beginning vital conversations, particularly among the many youth. They perceive that to make this society a contented and wholesome house for good issues to thrive, the youth must be impressed and proven the precise path. Each video sequence relies on the issues confronted by the youth, one thing that can be proven within the storyline of various episodes of PTKK.
Speaking about this marketing campaign, Pankaj Balhara, Dy. Business head, Music channels, ZEEL, provides, “At Zing, we all the time attempt to carry tales which can be actual, relatable, inspiring and progressive in nature. With our youth-based present Pyaar Tune Kya Kiya’s new season, we’ve got explored much less mentioned subjects and created conversations across the similar within the digital world. Mental health is one such vital topic that must be mentioned, and therefore on World Mental Health Day we selected quick video format because the medium to generate consciousness round mental health. With such informative but straightforward consumable content material, we purpose to succeed in out to the youthful viewers who spends loads of time on social media nowadays and enjoys shopping in addition to making such short-form movies. Apart from mental health, below this PTKK marketing campaign, Zing additionally throws gentle on numerous different vital topics via content material advertising. We hope our initiative would assist GenZ navigate their lives with a greater understanding of life and its complexities.”